Marketing and Logistics Cooperation Problems in Latvian Companies

Salkovska, Jelena; Ribakova, Natalija; Danovics, Vadims

doi:10.1016/j.sbspro.2013.12.883

Cited by 3 publications

(2 citation statements)

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“…Purchasing -supply side requires short delivery times, flexible supplier relationships, and low inventory management costs. On the sales -distribution side, in addition to short delivery times, adequate delivery quality and readiness, the reliability of delivery and the ability to respond flexibly to unforeseen situations are of paramount importance [7].…”

Section: Examining the Conditions Necessary For The Development Of A Logistics Strategymentioning

confidence: 99%

The impact of marketing strategy on logistics decisions and the implementation of JIT

Sós

Földesi

2021

Acta Tech. Jaurinensis

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Marketing has a significant impact on logistics systems and corporate performance, so it is nowadays necessary to define a marketing logistics strategy in the lives of larger companies so that logistics decisions are not distorted by the marketing strategy. According to the current direction of development, smaller and smaller quantities of goods are constantly being moved, with ever shorter deadlines. Therefore, companies prefer to use the Just In Time (JIT) system, which results in a gradual reduction in inventory costs, but increases the burden on the environment. In this article, we analyze the interaction between marketing and logistics and the logistics environment required to implement a JIT system. For research we have used the matrix of Quality Function Deployment (QFD) technique to evaluate the needs of the customer with respect to the JIT system, thus clarifying the logistics strategy applicable to the introduction of the specific product.

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Section: Examining the Conditions Necessary For The Development Of A Logistics Strategymentioning

confidence: 99%

The impact of marketing strategy on logistics decisions and the implementation of JIT

Sós

Földesi

2021

Acta Tech. Jaurinensis

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“…Several studies have found that pharmaceutical logistics operations can enhance product value and end-user satisfaction by providing time and place utility. 2 , 5 , 6 The studies demonstrate this by describing the seven rights of pharmaceutical logistics services: delivering the right product, in the right quantity, in the right location/condition, at the right time, at the right cost, with the right quality, and to the right patient.…”

Section: Introductionmentioning

confidence: 99%

Healthcare Facilities’ Satisfaction with the Ethiopian Pharmaceutical Supply Agency’s Pharmaceutical Logistics Services: An Exploratory Study

Gizaw¹,

Bogale²,

Melese³

2021

JMDH

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Purpose The pharmaceutical logistics service is concerned with meeting the needs of customers in a public healthcare setting. When customers’ needs are addressed, they will be satisfied. As a result, the objective of this research was to identify major logistics factors that influence customer satisfaction in the Ethiopian pharmaceutical supply agency hubs, as well as to evaluate their satisfaction with the pharmaceutical logistics delivery process. Methods We conducted a cross-sectional study with 262 randomly selected pharmacy unit employees from healthcare facilities. The information was acquired using a pre-tested self-administered questionnaire, then analyzed using SPSS statistical software. We performed an exploratory factor analysis to determine relationships (between observed variables and factors) and used the results in the subsequent analysis. To identify the explanatory variables that can significantly predict the outcome variable, a multiple linear regression model is used. A confidence interval (CI) that did not include zero and a p-value of less than 5% were considered statistically significant. Results In terms of customer satisfaction, approximately 68% of respondents were satisfied with the pharmaceutical logistics services. Most pharmaceutical logistics service attributes, such as ordering procedure [β=0.075, 95% CI (0.005, 0.150)], personal contact quality [β=0.189, 95% CI (0.087, 0.240)], product availability [β=0.206, 95% CI (0.123, 0.303)], timeliness (β=0.192, 95% CI (0.099, 0.225)], order accuracy [β=0.190, 95% CI (0.097, 0.236)], order discrepancy handling [β=0.225, 95% CI (0.137, 0.287)], and complaint handling [β=0.177, 95% CI (0.089, 0.257)] had significant positive effects on satisfaction, explaining 72% of variations. Conclusion The study revealed that a notable proportion of customers feel dissatisfied with the pharmaceutical services they receive. To further satisfy pharmaceutical customers and maintain service competitiveness, proactive measures to improve pharmaceutical logistics service attributes should be implemented, and logistics managers at all levels should strive for operational excellence in light of ever-changing customer expectations.

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Simulation for Distributed Assembly Line Manufacturing Processes

Parihar

Bhar

2017

Advances in Business Information Systems and Analytics

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In the given study we have undertaken a comprehensive analysis on the simulation of different products emerging out from the assembly line. The study starts from collection of point of view of different authors from various studies. Then it has been found that the system of distributed manufacturing can be used to prepare a model that can be simultaneously simulated. The introduction of systems under a bigger system is introduced for accommodating the complete supply chain in a single diagram. The system is then implemented with the help of Petri NET software and the operational parameters are analysed by the output. The case study undertaken is of a cable manufacturing firm in which the methodology suggested is implemented and it is validated that such a methodology can help on controlling the different systems from a single point of control.

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Marketing and Logistics Cooperation Problems in Latvian Companies

Cited by 3 publications

References 0 publications

The impact of marketing strategy on logistics decisions and the implementation of JIT

The impact of marketing strategy on logistics decisions and the implementation of JIT

Healthcare Facilities’ Satisfaction with the Ethiopian Pharmaceutical Supply Agency’s Pharmaceutical Logistics Services: An Exploratory Study

Simulation for Distributed Assembly Line Manufacturing Processes

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