The impact of marketing strategy on logistics decisions and the implementation of JIT

Sós, Eszter; Földesi, Péter

doi:10.14513/actatechjaur.00597

Cited by 3 publications

(3 citation statements)

References 16 publications

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“…N.H. Hurzhiy (2017) suggests that the functional content of sales, which is an element of the marketing complex, includes three generalising functions: marketing, which combines market analysis, distribution and sales directly; logistics -responsible for the physical distribution of products (commodity movement); organisational and managerial -provides motivation and control of sales activities, forms an organisational sales mechanism. E. Sos (2021) emphasises that logistics should be considered as a separate industry and that cooperation with the marketing field is important, so in the long run, the development of marketing logistics strategies is necessary for effective customer service. A similar opinion is held by O.Y.…”

Section: Introductionmentioning

confidence: 99%

Untitled

2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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This study is relevant because the impact of the opening of offices of Ukrainian companies in the EU on the adaptation of their value proposition as an employer has not been investigated in the scientific community. There is no information about the migration of Ukrainians as a result of the russian-Ukrainian war and how it affected the market of Poland, Germany, and the Czech Republic. The purpose of the study is to suggest ways to adapt the employer brand to the requirements of the EU labour market. The study is based on the results of two audience surveys in Ukraine and EU countries in 2022. The number of respondents to the Ukrainian audience of candidates is 1,003 respondents. The EU respondents were recruiters and HR managers -253 companies with more than 1,000 employees each. Both forms used closed-ended questions. The analytical method was used to determine the main trends in the EU labour market, the graphical method was used to display the results of analysis, and expert assessments are used to evaluate the value proposition. As a result of the study, the main differences in the value proposition of Ukraine were identified: ensuring the smooth operation of the office in conditions of blackouts, the safety of the team during air alarms, support for the Armed Forces of Ukraine or internally displaced persons. For EU candidates, the requirements include a policy of equality for all colleagues and candidates. At the same time, a remote work format is a prerequisite for candidates for employment in the company. It is noted that the reputation and compliance with legal requirements should be covered in the company's social networks in order to build trust among the local population in the Ukrainian company. Ukrainian IT companies have increased their level of competition for talent in local markets due to the opening of new offices abroad. Instagram Facebook, LinkedIn, and Instagram are the top social networks for building an employer brand. The practical significance of the study is to adapt the value proposition of a Ukrainian employer to the market requirements of Poland, the Czech Republic, and Germany

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Section: Introductionmentioning

confidence: 99%

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2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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“…As such, proximity to suppliers and proper coordination with customers are the core factors of the effectiveness of this model; Therefore, timely supply is essential to meet consumer requirements. (Sós & Földesi, 2021).…”

Section: Introductionmentioning

confidence: 99%

Probability of Continuous use of the Delivery Service in a Lima Community: an Application of the Markov Chains

Presentación,

Perfecto,

Ruiz

et al. 2023

J. Professional Business Review

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Purpose: The objective of this research is to determine the probability of the continuous use of delivery in a Lima community in a scenario of normality so that organizations can predict future scenarios by managing uncertainty and, in addition, plan the efficient use of resources. Theoretical framework: Organizations, to increase access to their products, design different distribution channels; These have become strategic actors during the health emergency such as the delivery service The technique used is Markov chains, a method that allows estimating and predicting the behavior of the variables in the state of normality. Design/methodology/approach: The research design is non-experimental; In response, a questionnaire was applied to the sample of a locality in Lima (Peru). Its reliability was measured by Cronbach's alpha; In addition, the technique for estimating probabilities adheres to stochastic methods; these are the Markov Chains. Findings: Among the most relevant results, it was determined that the probabilities can help decide the continuity of this service, along with the possibility of expanding the channels for organizations and the possibility of generating employment in economically vulnerable communities. Research, Practical & Social implications: It is suggested for future research to analyze whole city of Lima and conclude if the probability is similar like community. Originality/value: The results indicate the probability of continuing of service delivery in the normality.

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“…An interesting application of fuzzy logic is used by Bektas and Kegyes-Brassai for the condition assessment of buildings after earthquakes, which provides quick results [20]. Ferenci suggests fuzzy solutions for the classification of industrial floor damages [21], while Sós and Földesi use them for marketing strategy evaluation in logistics decisions [22]. Molnárka and Kóczy proposed a decision support system for valuing existing apartment buildings based on architectural aspects based on fuzzy signature rule bases [23].…”

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confidence: 99%

Complex Building’s Decision Support Method Based on Fuzzy Signatures

Bukovics,

Lilik,

Kóczy

2024

Buildings

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In the inner areas of large cities, many residential buildings built at the turn of the 19th and 20th centuries remain standing. The maintenance and renovation of these buildings have emerged as critical priorities over recent decades. E.g., in Budapest during the socialist era, the majority of these buildings were not renovated, and maintenance was largely neglected. In the subsequent 10–15 years following the end of socialism, financial resources for renovations were scarce due to the extensive transfer of properties from state to private ownership. It is only in the last decade or so that renovations have begun to be systematically addressed. Consequently, a significant portion of the building stock is still pending renovation. Given the current economic conditions, sustainable maintenance and necessary conversion are of paramount importance. Unfortunately, few standardized condition assessment methods are implemented in industrial practice, and the literature on this topic is limited. To address these challenges, we have developed an algorithm and model for condition assessment and decision support, which we refer to as the Complex Building’s Decision Support System based on Fuzzy Signatures (CBDF system). Our model employs a fuzzy signature-based approach to account for uncertainties, errors, and potentially missing data that may arise during the assessment process. The primary aim of this model is to equip professionals involved in building condition assessment with a tool that enables them to make consistent and objective decisions while minimizing errors. This paper provides a brief overview of the CBDF system and presents test results from the assessment of a selected structural component of a building, demonstrating the system’s functionality.

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The impact of marketing strategy on logistics decisions and the implementation of JIT

Cited by 3 publications

References 16 publications

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Probability of Continuous use of the Delivery Service in a Lima Community: an Application of the Markov Chains

Complex Building’s Decision Support Method Based on Fuzzy Signatures

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