Marketing Analysis Of Beef Cattle In Landono And Mowila Subdistricts Of South Konawe Regency

Aka, Rahim; Munadi, Laode Muh.; Ali, Razak bin; Pagala, Muhammad Amrullah; Syamsuddin, .

doi:10.46729/ijstm.v2i3.194

Cited by 4 publications

(3 citation statements)

References 1 publication

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“…The beef cattle marketing channel is the cattle distribution channel from breeders with or without involving marketing agencies to the end consumers. This marketing channel pattern can affect the size of marketing costs and the price paid by consumers (Saputra, et al, 2021;Munadi et al, 2021). According to Hastang and Asnawi (2015) that the marketing channel is a distribution channel consisting of a set of traders who carry out all the activities (functions) used to distribute products from producers to consumers.…”

Section: Resultsmentioning

confidence: 99%

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Hastang,

Siregar,

Rohani

et al. 2023

J. Adv. Zool.

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Makassar City Slaughterhouses (RPH) have the role of being a cattle barn before slaughter, slaughtering beef cattle belonging to wholesalers (middlemen) and also beef marketing activities. The research aims to identify beef marketing channels in Makassar City Slaughterhouses. The research was conducted in July 2022. The results showed that there were 2 patterns of marketing channels for beef at RPH in Makassar city, namely: (1) Cattle Breeders - Inter-Regional Traders - Butcher Entrepreneurs - Retailers - Final Consumers and (2) Cattle Farmers - Inter-Regional Traders - Butcher Entrepreneurs - Final Consumers.

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Section: Resultsmentioning

confidence: 99%

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Hastang,

Siregar,

Rohani

et al. 2023

J. Adv. Zool.

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“…Pemasaran pada prinsipnya adalah proses penyampaian produk yang dihasilkan oleh produsen ke konsumen serta faktor-faktor yang mempengaruhinya (Munadi et al, 2021). Bagi peternak sapi potong khususnya peternakan rakyat, pemasaran perlu mendapat perhatian penting sebab sistemnya masih sederhana (Agustin & Hayati, 2020), masih relatif panjangnya jalur yang dilalui produk hingga sampai ke tangan konsumen sehingga diperlukan suatu strategi pemasaran untuk mendapatkan tingkat efisiensi pemasaran (Weydekamp et al, 2019;Sumantri et al, 2013).…”

Section: Pendahuluanunclassified

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Matatula,

Rajab,

Kewilaa

2023

Fillia

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The marketing channel is a very important element in beef cattle marketing activities, starting from the breeder to the final consumer. This study aims to analyze marketing channels, marketing margins and marketing efficiency of beef cattle in Lolong Guba District, Buru Regency. This study aims to analyze marketing channels, marketing margins and marketing efficiency of beef cattle in Lolong Guba District, Buru Regency. The research used a survey method, the sample was selected by purpusive sampling for breeders and traders. The study was conducted from February to March 2023. The data analysis method used was descriptive analysis used to determine marketing channels, marketing margins analysis and farmer's share to determine the efficiency level of each marketing channel. The results showed that there were 2 marketing channels for beef cattle in Lolong Guba District, as many as 83% of farmers use marketing channel I. Marketing margin ranges from Rp. 387,500 up to Rp. 1,162,500, - The most efficient marketing channel is marketing channel II with a farmer's share value of 90.04%.

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“…The number of marketing agencies involved in the marketing process will affect the length of the marketing chain and the amount of marketing costs (Astiti et al, 2016) . The amount of marketing costs will lead to a greater price difference between producer and consumer farmers (marketing margin) (Munadi et al, 2021) . The larger the marketing margin, the smaller the price received by the producer breeders and indicates an inefficient marketing system (Astiti, 2019a) .…”

Section: Figure 1 Percentage Of Cattle Farms In Indonesiamentioning

confidence: 99%

Margin Analysis and Marketing Efficiency of Bali Cattle Post Covid-19 Pandemic

Astiti

2022

devotion

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This research is a literature study on margins and marketing efficiency. This study aims to analyze the margins and marketing efficiency of Bali cattle post covid-19 pandemic. The research method used in this study is a qualitative descriptive method. The type of data used in this study is qualitative data, which is categorized into two types, namely primary data and secondary data. Sources of data are obtained through library research techniques (library study) which refers to sources available both online and offline such as scientific journals, books, and news sourced from trusted sources. The results of the study concluded that based on the marketing margin, farmer's share, and the efficiency of the marketing channel pattern that had been carried out, it was concluded that the Bali cattle marketing system was efficient. This can happen because it is influenced by several factors, namely the general condition of Bali cattle business actors.

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Marketing Analysis Of Beef Cattle In Landono And Mowila Subdistricts Of South Konawe Regency

Cited by 4 publications

References 1 publication

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

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Margin Analysis and Marketing Efficiency of Bali Cattle Post Covid-19 Pandemic

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