This paper addresses the proper measurement of financial service output that is not priced explicitly. It shows how to impute nominal service output from financial intermediaries' interest income, and how to construct price indices for those financial services. We present an optimizing model with financial intermediaries that provide financial services to resolve asymmetric information between borrowers and lenders. We embed these intermediaries in a dynamic, stochastic, general-equilibrium model where assets are priced competitively according to their systematic risk, as in the standard consumption-capitalasset-pricing model. In this environment, we show that it is critical to take risk into account in order to measure financial output accurately. We also show that even using a risk-adjusted reference rate does not solve all the problems associated with measuring nominal financial service output. Our model allows us to address important outstanding questions in output and productivity measurement for financial firms, such as: (1) What are the correct "reference rates" to use in calculating bank output? In particular, should they take account of risk? (2) If reference rates need to be risk-adjusted, does it mean that they must be ex ante rates of return? (3) What is the right price deflator for the output of financial firms? Is it just the general price index? (4) When-if ever-should we count capital gains of financial firms as part of financial service output?Prepared for CRIW conference on Price Index Concepts & Measurement, Vancouver, June 28-29, 2004. We thank Erwin Diewert, Dennis Fixler, Charles Hulten, Alice Nakamura, Emi Nakamura, Marshall Reinsdorf, Paul Schreyer, Jack Triplett, and Kim Zieschang for helpful discussions, and Felix Momsen for data assistance. The views in this paper are those of the authors, and should not be construed as necessarily reflecting the views of the Board of Governors or anyone else affiliated with the Federal Reserve System. In many service industries, measuring real output is a challenge because it is difficult to measure quality-adjusted prices. In financial services, however, there is not even an agreed-upon conceptual basis for measuring nominal let alone real output. In this paper, we address this problem and propose a resolution of some major long-standing debates on how to measure bank output. 1 We present a dynamic, stochastic, general equilibrium (DSGE) model in which nominal and real values of bank output-and, hence, the price deflator-are clearly defined. We then assess the adequacy of existing national accounting measures in a fully-specified DSGE setting. Our model is a general-equilibrium extension of Wang's (2003a) partialequilibrium framework, and it validates Wang's proposed measure of real bank service flows.Conceptually, the most vexing measurement issue arises because banks and other financial service providers often do not charge explicit fees for services, but rather incorporate the charges into an interest rate margin--the spread between the...