Market segments based on the dominant movement patterns of tourists

Abstract

Graeme. 2010. Market segments based on the dominant movement patterns of tourists. Tourism Management 31 (4): pp. 464-469.

Expenditure-Based Segmentation of a Mountain Destination Tourist Market

“…This homogeneity regards some criteria (bases of segmentation) ranging from the demographic, geographic, to the psychological characteristics and behavior of consumers, but are always related to motivational and behavioral factors permitting more effective target marketing action directed to a specific chosen group-the target-market. The usefulness and importance of market segmentation have been increasingly recognized in the tourism literature (e.g., Bryant & Morrison, 1980;Mudambi & Baum, 1997;Plog, 1974;Andereck & Caldwell, 1994;Mok & Iverson, 2000;Koc & Altinay, 2007;Park & Yoon, 2009;Xia, Evans et al, 2010). Kastenholz (2004) suggests that a careful selection and management of the target market that ensures achieving the economic goals set by the destination, compromising neither the community's sociocultural values nor the area's environmental priorities, represents the marketing strategy most suited to rural destinations aiming at sustainable development.…”

An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia

“…Trip itineraries have been studied to help make sense of this complexity, identifying numerous types (Holt and Kearsley, 1998, Lew and McKercher, 2002, Lue et al, 1993, Matley, 1976, Mings and McHugh, 1992and Oppermann, 1995. Such complexity stems not only from the wide diversity of routes and attractions from which visitors can choose (Lew & McKercher, 2002), but is also influenced by visitor and visit characteristics (Flognfeldt, 1992 andXia et al, 2010) and the spatial distribution of resources such as accommodation or infrastructure (Leung & Marion, 1998).…”

Cruise passengers' behavior at the destination: Investigation using GPS technology

“…In addition, the ability to segment cruise passengers based on their movement patterns can help to forecast future movements (Xia et al, 2010), enabling destination managers to better plan for and manage cruise tourism at destination.…”