2013
DOI: 10.5539/ijbm.v8n4p10
|View full text |Cite
|
Sign up to set email alerts
|

Market-Scanning Capability - A Scale to Measure Firms’ Ability to Sense or Respond to the Changes in the Marketplace

Abstract: A new construct called market-scanning capability has been conceptualized that captures firms' capability to sense or to respond to the changes in the marketplace. The second-order reflective construct was found to have four first-order components that are named as CustInfo (i.e., collection of information about customers), CmpInfo (i.e., information regarding competitiveness), MktResp (i.e., responsiveness to collected market-related information) and Coord (i.e., coordination among different business units of… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1

Citation Types

0
3
0
1

Year Published

2016
2016
2021
2021

Publication Types

Select...
6

Relationship

0
6

Authors

Journals

citations
Cited by 6 publications
(4 citation statements)
references
References 78 publications
0
3
0
1
Order By: Relevance
“…They enable a company to develop the market-sensing dynamic capability [19], as it comes closer to the values with which suppliers and clients identify. A necessary capability for an organisation to maintain its competitive edge is, therefore, to sense the changing business environment in order to be able to take measures to benefit from the expected changes [21].…”
mentioning
confidence: 99%
“…They enable a company to develop the market-sensing dynamic capability [19], as it comes closer to the values with which suppliers and clients identify. A necessary capability for an organisation to maintain its competitive edge is, therefore, to sense the changing business environment in order to be able to take measures to benefit from the expected changes [21].…”
mentioning
confidence: 99%
“…Unobserved needs are rarely identified by most of the players in the competition (Alam et al, 2013). These needs can be identified through foresightedness (Wang et al, 2013).…”
Section: Product Innovationmentioning
confidence: 99%
“…Jenis data yang dipergunakan penulis pada studi ini ialah kuantitatif dengan sumber data di bawah: Data primer berupa angket atau kuesioner sebagai dasar utama untuk pengolahan data dan data sekunder sebagai data pendukung dimana diambil dari berbagai buku dan jurnal 5 tahun kebelakang. Adapun Instrumen yang digunakan untuk pelaku wirausaha UMKM menggunakan 5 dimensi dari Zhang et al, (2014), untuk marketplace menggunakan 4 dimensi dari Alam et al, (2013) serta untuk e-Commerce menggunakan 5 dimensi dari Cao et al, (2005) HASIL DAN PEMBAHASAN…”
Section: Jenis Dan Sumber Dataunclassified