2021
DOI: 10.1007/s10660-021-09500-0
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Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment

Abstract: Although relevant literature investigates the economic value of online sales channel (OSC) from the perspective of the stock market, knowledge on this topic remains insufficient or unclear because existing studies are conducted under an extremely turbulent market environment and have not considered different aspects. This study aims to examine the topic by focusing on the market reactions to OSC investment from three aspects (namely, the innovativeness, business model and goods types) in a relatively stable ma… Show more

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References 65 publications
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