2021
DOI: 10.1080/19761597.2021.1968304
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Market-oriented green innovation model: conceptualisation and scale development of disruptive green innovation

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Cited by 11 publications
(12 citation statements)
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“…This approach is critical to achieve disruptive green innovation. On the other hand, disruptive green innovation emphasizes the differentiated needs of potential customers, innovation opportunities outside the mainstream market, and the missing market of traditional products (Shang et al, 2021). This means that disruptive green innovation mostly comes from the market pull mechanism (Xu et al, 2020).…”
Section: Environmental Resource Orchestration and Disruptive Green In...mentioning
confidence: 99%
“…This approach is critical to achieve disruptive green innovation. On the other hand, disruptive green innovation emphasizes the differentiated needs of potential customers, innovation opportunities outside the mainstream market, and the missing market of traditional products (Shang et al, 2021). This means that disruptive green innovation mostly comes from the market pull mechanism (Xu et al, 2020).…”
Section: Environmental Resource Orchestration and Disruptive Green In...mentioning
confidence: 99%
“…Given this debate, it is reasonable and meaningful to take the positive relationship between green innovation and firm competitiveness as a logical starting point. In terms of green innovation, if the green innovation level of the target individual firm remains the same but the average green innovation level of the industry other than the target firm increases, the target individual firm is at a competitive disadvantage in the industry in terms of green technology (Shang et al, 2022); this can weaken a target company's market power. Cases of losing market power and being eliminated from the market because of backward green technology are common in this fiercely competitive world (Qi et al, 2020).…”
Section: Theory and Hypothesismentioning
confidence: 99%
“…Because of environmental externalities, innovators take a long time to integrate the environmental and conventional attributes of corporate green innovation, and they turn environmental attributes into competitive advantages through the continuous accumulation and improvement of technology (Shang et al, 2021). Throughout integration, technology spillover can reduce innovators' expected payoff from corporate green innovations, which is further reduced as market competition increases.…”
Section: Market Competition and Corporate Green Innovationmentioning
confidence: 99%