Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance

Modi, Pratik

doi:10.1080/0965254x.2011.628405

Cited by 24 publications

(36 citation statements)

References 66 publications

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“…The recommendations of Khuwaja et al (2017) also support the findings of this study that to measure the MO even in the developing countries, UNIVERSITY-MARKOR scale is a more appropriate context-specific option for the pertinent researchers. The conclusion of this study also confirms the findings of previous studies regarding the application of MO in public/ nonprofit organizations (including universities) as an effective tool for enhancing organizational performance as well as acquiring sustainable competitive advantage (refer Dwairi et al, 2012;Hashim & Rahim, 2011;Modi, 2012) This study is also consistent with a number of other studies conducted in different contexts demonstrating the significance of MO and the dynamics to measure it for higher education sector (Algarni & Talib, 2014;Duque-Zuluaga & Schneider, 2008;Hammond et al, 2006;Hampton et al, 2009;Hashim & Rahim, 2011;Khuwaja et al, 2017;Niculescu et al, 2013).…”

Section: Discussionsupporting

confidence: 90%

“…The importance of MO in the public/nonprofit organizations is quite evident from a series of previous studies that have been reporting with supporting results regarding a significantly positive impact of MO on organizational performance (Casidy, 2014b;C. H. Chin, Lo, & Ramayah, 2013;Dwairi, Akour, & Sayyer, 2012;Glaveli & Geormas, 2018;Hashim & Rahim, 2011;Khuwaja et al, 2017;Latif, Abdullah, Jan, & Thaheer, 2016;Mainardes et al, 2014;Modi, 2012). Modi (2012) and Glaveli and Geormas (2018) express that the concept of MO is significantly applicable in the nonprofit sector, despite being derived from profit-oriented organizations.…”

Section: Literature Reviewmentioning

confidence: 81%

“…H. Chin, Lo, & Ramayah, 2013;Dwairi, Akour, & Sayyer, 2012;Glaveli & Geormas, 2018;Hashim & Rahim, 2011;Khuwaja et al, 2017;Latif, Abdullah, Jan, & Thaheer, 2016;Mainardes et al, 2014;Modi, 2012). Modi (2012) and Glaveli and Geormas (2018) express that the concept of MO is significantly applicable in the nonprofit sector, despite being derived from profit-oriented organizations. Cripps et al (2004) express that, as the part of the organizational restructuring process, the governments even in developed countries now place additional attention on MO and seek superior levels of customer-satisfaction.…”

Section: Literature Reviewmentioning

confidence: 99%

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University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities

et al. 2019

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Market-orientation (MO) is not a very untouched research area, yet its application in universities is quite a recent phenomenon to execute marketing concept for a better value proposition. Various popular instruments including MARKOR and MKTOR have been used to assess MO in a variety of enterprise setups, but those measures turned out to be invalid in higher education context due to different goals and objectives of universities. Hence, the aim of this article is to validate a relatively more context-specific scale "UNIVERSITY MARKOR" in the developing countries like Pakistan that was initially developed and tested as relatively a better measure of university MO in some developed countries. Survey method was used in this study through the target population constituted by the university teachers and administrators. The proportionate systematic random sampling method was used to form a total sample of 476 respondents. For data analysis, the partial least squares (PLS) path modeling was utilized. The confirmatory factor analysis (CFA) for this study established three dimensions of "UNIVERSITY-MARKOR" construct. The examination of internal consistency reliability, convergent validity, and discriminant validity confirmed adequate psychometric properties for the UNIVERSITY-MARKOR construct. The results of this study are also consistent to the previous studies conducted in different contexts. Additional value may be complemented to this study if the pertinent future research may replicate it either in the private-sector universities. This study is therefore a source of support in developing countries to assist researchers and higher education authorities for better decision making.

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Section: Discussionsupporting

confidence: 90%

Section: Literature Reviewmentioning

confidence: 81%

Section: Literature Reviewmentioning

confidence: 99%

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University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities

et al. 2019

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“…Studies that focused exclusively on non-financial aspects of organisational performance prefer to use the top three frequently used measures, namely customer satisfaction (Modi 2012;Oke et al 2012;Walker, Damanpour & Devece 2011), market share (Adner & Kapoor 2010) and productivity (Ito & Lechevalier 2010).…”

Section: Number Financial Instrumentsmentioning

confidence: 99%

Innovation and organisational performance: A critical review of the instruments used to measure organisational performance

Sethibe

Steyn

2016

SAJESBM

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Background: Innovation is recognised as one of the most important determinant of organisational performance. Yet, the results of studies that investigate the relationship between innovation and organisational performance are inconclusive. The inconsistency has been attributed to a number of factors, which include, among others, the measures used to evaluate organisational performance.Aim: This study was set out to identify, categorise and critically analyse the instruments used to assess organisational performance when investigating the relationship between innovation and organisational performance.Setting: The study focuses on all scientific publications reporting on organisational performance, inclusive of both financial and non-financial indicators of performance, and are not limited to any specific country or industry.Methods: The systematic literature review methodology was used to identify studies which investigated the relationship between innovation and organisational performance. Once identified, articles were analysed on the way organisational performance was measured. Classification was done with reference to financial and non-financial indicators, accounting and market-based, as well as objective and subjective measures.Results: The findings show that profitability, sales growth and return on assets (ROA) are the most preferred accounting-based financial measures of organisation performance. In addition, Tobin’s Q was found to be the most favoured market-based financial measure of organisational performance. The study further reveals that market share, customer satisfaction and productivity are the most popular non-financial-based measures of organisational performance.Conclusion: The use of measures of organisational performance is often left to the discussion of the researcher, which is not implicitly wrong, but does little to contribute to the body of knowledge on this important topic. Researchers are firstly urged to clearly define which aspects of organisational performance they intend to study, secondly to use established instruments or often used indicators of organisational performance, and thirdly to combine both objective and subjective measures of organisational performance. This would allow for researchers to build on the work of other and strengthen the body of knowledge in this area.

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“…The ability to secure resources is now dependent on how well an NPO can compete with other organisations and how good it can explore other options to source resources (Batti, 2014:57), as well as how well is the relationship between the NPO and the funding source (Mazibuko, 2013). Modi (2011) concludes that market orientation is vital for attracting resources in NPOs.…”

Section: Non-financial Objectivementioning

confidence: 99%

Non-Profit Organisations and Socio-Economic Development in South Africa: A Literature Analysis

Choto

Iwu

Tengeh

2020

HSSR

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Purpose of the study: This paper is an analysis of the role of NPOs in addressing the challenges of society and communities they operate in. This is with the intention to understand the value of a non-profit organization to any society and their significant contribution to socio-economic development. Methodology: In order to carry out this analysis, the researchers adopted a systematic literature review, relying prominently on secondary data. Main Findings: This review highlights a number of very important lessons. Firstly, non-profit organizations are involved in a range of activities such as health and wellness, socialization, and education. Secondly, they assist governments to reach out to citizens who may not easily access government services. Thirdly, sustaining non-profit organizations is vital to any economy owing to the diverse range of essential goods and services they offer. This review also notes that more research needs to take place to further unpack the place of non-profit organizations in South Africa. Applications of this study: This review can be beneficial to Non-Profit Organisations, the Government, and the funders who support these NPOs. An understanding of the significance of NPOs in socio-economic development will be helpful in developing policies and support mechanisms that will necessitate their existence, continuously deliver social value and contribute to socio-economic development. Novelty/Originality of this study: The authors confirm that this is the first known literature review of its kind especially with reference to South Africa and therefore, accomplishing such an arduous task required a careful assembly of pertinent reference materials. Our position is that if who and what non-profit organizations have become clearer, issues of sustainability - marketing, finance, government/private sector relations - will be better understood.

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Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance

Cited by 24 publications

References 66 publications

University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities

University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities

Innovation and organisational performance: A critical review of the instruments used to measure organisational performance

Non-Profit Organisations and Socio-Economic Development in South Africa: A Literature Analysis

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