“…Small business growth may imply a firm's success in the market, but it may have different outcomes (Chittithaworn, Islam, Keawchana and Yusuf, 2011). In the current study, business growth constitutes both financial pointers; namely, profit, market share (Blackburn, Hart and Wainwright, 2013;Simpson et al, 2012;Sethibe and Steyn, 2016), and "subjective measures" like customer satisfaction (Buli, 2017;Chong, 2008). Singh et al (2008, p. 535) observe that SMMEs mostly use subjective and self-reporting measures of performance, because the majority of SMMEs are privately owned and -as such -it is highly doubtful that the owners or managers will be willing to provide detailed accounting data about their business.…”