Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

Bamfo, Bylon Abeeku; Kraa, Jerry Jay

doi:10.1080/23311975.2019.1605703

Cited by 76 publications

(81 citation statements)

References 60 publications

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“…Ortiz-Villajos & Sotoca (2018) found that innovation has the opportunity to improve firm survival. Bamfo and Kraa (2019) found that innovation maximizes SME performance. Soininen et al (2012) showed that innovation is needed during an economic crisis to reduce the impact of the crisis on performance so that SMEs have high survival.…”

Section: Innovation Capability and Firm Survivalmentioning

confidence: 99%

The Effect of Muslim Religiosity and Innovation Capability on Firm Survival: A Study on Small Enterprises During the Covid-19 Pandemic

Utomo

2020

IQTISHADIA

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<p>This research aimed to examine and analyze the effect of Muslim religiosity and innovation capability on firm survival. Also, this research investigated the moderation role of environmental uncertainty on the effect of Muslim religiosity and innovation capability on firm survival. The study was conducted during the covid-19 pandemic. The analysis unit of this research was the owners of processed food small enterprises fostered by the regional government of Bantul Regency, Yogyakarta. The number of respondents involved in this research was 120 Muslim entrepreneurs. Data were collected using closed questionnaires distributed online, than processed using SEM-WarpPLS. The results showed that the Muslim religiosity and innovation capability significantly affected firm survival. Environmental uncertainty significantly weakened the effect of innovation capability on firm survival. However, environmental uncertainty insignificantly weakened the effect of Muslim religiosity on firm survival. These research results indicate the importance of religious formation for small entrepreneurs in this crisis time. Innovation is also important in increasing the firm survival of small companies during the covid-19 pandemic. </p>

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Section: Innovation Capability and Firm Survivalmentioning

confidence: 99%

The Effect of Muslim Religiosity and Innovation Capability on Firm Survival: A Study on Small Enterprises During the Covid-19 Pandemic

Utomo

2020

IQTISHADIA

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“…Digital marketing is one of the forms of financial technology currently on-demand in Indonesia, especially by referring to the characteristics of the predominant consumers of MSEs in the culinary sector; most of them are millennial youth closely attached to the use of digital technology (Fadillah, 2020). The technology of digital application is mandatory for MSEs to function as the catalyst of business performance (Bamfo & Kraa, 2019). An example is the survey result of Semarang's online culinary business.…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, it requires improving the MSEs performance and further evaluation towards crucial factors to increase GoFood business partners' performance. Business performance refers to adapting well to a business environment and developing proper strategies to equip the management skill with a harmonious balance between the environment and company (Bamfo & Kraa, 2019).…”

Section: Introductionmentioning

confidence: 99%

Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation

Prastiwi¹,

Rohimat²

2020

Shirkah

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The current application of Gojek with its GoFood feature can serve the function as promotion media to consumers at the maximum extent for the Micro and Small Enterprises (MSEs) in the culinary business. Nevertheless, not all have been able to experience the improvement of this business performance in terms of the new application feature. Therefore, this study aims at investigating and analyzing the role of entrepreneurial orientation, marketing capability, and brand orientation to improve the performance of GoFood partnering SMEs. There were 112 samples of business partners in Surakarta participated in this study. The data analysis technique was by SEM using the application of AMOS 2.4. The research findings provide a conclusion that there is a significant effect of entrepreneurial orientation on marketing capabilities, brand orientation, and business performance. However, marketing capability and brand orientation were not proven to improve business performance; similarly, the mediation of entrepreneurial orientation through marketing capability and brand orientation was not supportive of business performance development. This study provides an actual contribution to the performance improvement of MSEs entrepreneurs through the digital application as an innovation and creativity of business players.

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“…Market orientation (MO) is salient as it relates to the degree to which businesses are compelled to carry out the marketing concept (Bamfo and Kraa, 2019). This takes cognizance that the marketing concept focuses on the needs and wants of customers in the marketplace.…”

Section: Introductionmentioning

confidence: 99%

“…Second, owner-managers need to coordinate and react appropriately to clients' preference based on the intelligence gathered (Bamfo and Kraa, 2019).…”

Section: Introductionmentioning

confidence: 99%

Market Orientation and Survival of Small and Medium Enterprises in Nigeria

Nwankwo

Kanyangale

2019

Foundations of Management

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The adoption of a market orientation (MO) model for effective management of small and medium enterprises (SMEs) in Nigeria and beyond has drawn diverse views. Extant studies conducted in Nigeria in the past decades have leveraged on the existing entrepreneurial marketing model that has not significantly contributed to the survival of SMEs in Nigeria. The objective of this quantitative study is to investigate the effects of MO on the survival of manufacturing SMEs in Nigeria. The study adopted a positivistic ontology and descriptive survey design. The study randomly selected 387 owner-managers of manufacturing SMEs in Nigeria. The results show that MO significantly contributed to the survival of SMEs in Nigeria. Based on the results, the study recommends that integrative Entrepreneurial Marketing (EM) should be adopted by both the owners and managers of SMEs as this would help reduce the rate of business failure in Nigeria.

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Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

Cited by 76 publications

References 60 publications

The Effect of Muslim Religiosity and Innovation Capability on Firm Survival: A Study on Small Enterprises During the Covid-19 Pandemic

The Effect of Muslim Religiosity and Innovation Capability on Firm Survival: A Study on Small Enterprises During the Covid-19 Pandemic

Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation

Market Orientation and Survival of Small and Medium Enterprises in Nigeria

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