Market Intelligence: An Essay on the Competitiveness

Moraes, Claudio Alberto de; Toledo, Luciano Augusto; Garber, Marcos Fernando

doi:10.24023/futurejournal/2175-5825/2015.v7i2.195

FSRJ

2015

DOI: 10.24023/futurejournal/2175-5825/2015.v7i2.195

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Market Intelligence: An Essay on the Competitiveness

Claudio Alberto de Moraes

Luciano Augusto Toledo

Marcos Fernando Garber

Abstract: This paper is a critical analysis of the concepts inherent to the competitive intelligence and its related companies regarding the strategy of being guided in the market. It is intended, above all, to join together a provocative contribution with the aim of generating the theoretical-critical and research spirit of future professionals.

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A study on market intelligence: the professional, the applicability of information technologies to innovate and gain competitive advantage

Silva

Lopes²

2019

JDS

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With the evolving market of various industries, business management specialists are creating a demand for information technology to gain competitive advantage. Within this context, technology management specialists seek to innovate by creating systems that offer results with differentials. In this paper, we seek to present the connection between the study of Business Administration and Information Systems, addressing a brief history of Market Intelligence, its evolution and the importance it has for most business sectors. We have strengthened the argument why information technology is an essential investment for the success and survival of any organization today. We intend to contribute with theoretical material for future research on the subject.

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A study on market intelligence: the professional, the applicability of information technologies to innovate and gain competitive advantage

Silva

Lopes²

2019

JDS

View full text Add to dashboard Cite

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Market Intelligence: An Essay on the Competitiveness

Cited by 1 publication

References 9 publications

A study on market intelligence: the professional, the applicability of information technologies to innovate and gain competitive advantage

A study on market intelligence: the professional, the applicability of information technologies to innovate and gain competitive advantage

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