Market- and Product- Oriented Design of Business Processes

Business Model Design An Evaluation of Paper-based and Computer-Aided Canvases

“…due to budgets) are subject to detailed process innovation and optimization activities focusing on the previously identified value-drivers (Kirchmer, 2011). Therefore product and marketoriented design approaches (Kirchmer, 1999b) have been proven effective. The approach is used in conjunction with the application of standard modelling methods like Event-driven Process Chains (EPC) or the Business Process Modelling Notation (BPMN) to facilitate the integration of process design and implementation.…”