Market actor's response towards flower colours in determining the economic value of Chrysanthemum flowers

Wijayani, Ari; Muafi, Muafi; Sukwadi, Ronald

doi:10.24052/jbrmr/v12is01/martfcidtevocf

Cited by 8 publications

(8 citation statements)

References 8 publications

(8 reference statements)

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“…In addition to imparting aesthetic appeal to the plant, floral color also plays a crucial role in attracting pollinators for reproduction, offering protection against photo-oxidative damage, and providing resistance to biotic and abiotic stresses [ 44 ]. The visual quality of chrysanthemum is evaluated based on flower color; hence, color is the major determinant of commercial value [ 45 , 46 ]. Central disc florets of chrysanthemum are usually green or yellow in color, and marginal ray florets exhibit diverse colors of red, orange, purple, green, pink, and white [ 47 ].…”

Section: Floral Colormentioning

confidence: 99%

Towards the Improvement of Ornamental Attributes in Chrysanthemum: Recent Progress in Biotechnological Advances

Mekapogu

Kwon

Song

et al. 2022

IJMS

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Incessant development and introduction of novel cultivars with improved floral attributes are vital in the dynamic ornamental industry. Chrysanthemum (Chrysanthemum morifolium) is a highly favored ornamental plant, ranking second globally in the cut flower trade, after rose. Development of new chrysanthemum cultivars with improved and innovative modifications in ornamental attributes, including floral color, shape, plant architecture, flowering time, enhanced shelf life, and biotic and abiotic stress tolerance, is a major goal in chrysanthemum breeding. Despite being an economically important ornamental plant, the application of conventional and molecular breeding approaches to various key traits of chrysanthemum is hindered owing to its genomic complexity, heterozygosity, and limited gene pool availability. Although classical breeding of chrysanthemum has resulted in the development of several hundreds of cultivars with various morphological variations, the genetic and transcriptional control of various important ornamental traits remains unclear. The coveted blue colored flowers of chrysanthemums cannot be achieved through conventional breeding and mutation breeding due to technical limitations. However, blue-hued flower has been developed by genetic engineering, and transgenic molecular breeding has been successfully employed, leading to substantial progress in improving various traits. The recent availability of whole-genome sequences of chrysanthemum offers a platform to extensively employ MAS to identify a large number of markers for QTL mapping, and GWAS to dissect the genetic control of complex traits. The combination of NGS, multi-omic platforms, and genome editing technologies has provided a tremendous scope to decipher the molecular and regulatory mechanisms. However, the application and integration of these technologies remain inadequate for chrysanthemum. This review, therefore, details the significance of floral attributes, describes the efforts of recent advancements, and highlights the possibilities for future application towards the improvement of crucial ornamental traits in the globally popular chrysanthemum plant.

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Section: Floral Colormentioning

confidence: 99%

Towards the Improvement of Ornamental Attributes in Chrysanthemum: Recent Progress in Biotechnological Advances

Mekapogu

Kwon

Song

et al. 2022

IJMS

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“…A study of consumer preference of Chrysanthemum found that the combination of attributes that is most interested in consumers and chrysanthemum cut flower sellers are quality factors and product specification factors. The quality factors are included flower resistance, stem rigidity, and flower freshness, while the specification factors are included colours, and also other specification factors such as aesthetics, and price [14,15]. Further, other found that pest, disease, and weather are risk factors that become most influenced the Chrysanthemum production [16].…”

Section: Formulation Of Blue Ocean Strategymentioning

confidence: 99%

The Blue Ocean Strategy Analysis of Chrysanthemum Flower

Nurunisa

Dewi

2021

E3S Web Conf.

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West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusantara (Alinda) as one of Chrysanthemum business leader in Cianjur. Thus, the company considers a more relevant strategy which makes this research aims on examining a) the competition factors, b) company's industrial situation, and c) different business strategy by using the Blue Ocean Strategy approach. Exploratory sequential mixed method was conducted. The analysis shows that PT Alinda need to reconstruct the market boundaries, consider new potential market through product differentiation. PT Alinda need to rebuild the consumer value by eliminate the payment negotiation service factor, reduce the product quality assurance factor, increase the order ease factor, and create a new business line such as offering flower arrangements and dried flower handicrafts. The third step of the strategy formulation aims to maximize strategy formulation for non-consumer markets. Furthermore, the Blue Ocean Strategy testing should be focused on the underperforming factors.

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“…The chrysanthemum business is highly dependent on market demand and prices (Putra et al, 2019). Wijayani et al (2017) found that the largest consumer of cut flowers came from office workers and loyal customers. Events such as weddings, new year, Eid, or certain ceremonies request decoration services from flower material, cut leaves or a series of pot plants (Lintang et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Towards feasibility and sustainability of chrysanthemum cut flowers farming: Evidence from Pasuruan Regency, Indonesia

Sari

Nugroho

Hanafie

et al. 2022

JSeD

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The chrysanthemum commodity has shown a marked increase in the demand for decorations, ornaments and ceremonies service business in urban areas. This has raised attention to the feasibility and implications of sustainable production at the farm level. This study aims to measure the economic feasibility and sustainability of the chrysanthemum farm business. The study was carried out by surveying 24 chrysanthemum farmers in the village of Tutur, Tutur District, Pasuruan Regency. The analysis method used farming feasibility and multidimensional scaling (MDS) approach of Rapfish. The results of the study found the criteria for chrysanthemum cultivation of R/C ratio and ROI of 2.58 and 1.58, with profit equivalent to 126.66 million rupiahs per month per hectare. The study also found that the sustainability index in the dimensions of the social, economic, institutional, and environment was 62.74, 57.76, 57.48 and 51.66; all of which are categorized as fairly sustainable. In those dimensions, it was found that the most important attributes influencing sustainability were land conversion, farmers' network in chrysanthemum cultivation, access to business capital and changes in market trends. Further research suggests strengthening farmer group institutions, implementing innovation and developing sustainable tourism areas.JEL Classification F18; Q13; Q18

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Market actor's response towards flower colours in determining the economic value of Chrysanthemum flowers

Cited by 8 publications

References 8 publications

Towards the Improvement of Ornamental Attributes in Chrysanthemum: Recent Progress in Biotechnological Advances

Towards the Improvement of Ornamental Attributes in Chrysanthemum: Recent Progress in Biotechnological Advances

The Blue Ocean Strategy Analysis of Chrysanthemum Flower

Towards feasibility and sustainability of chrysanthemum cut flowers farming: Evidence from Pasuruan Regency, Indonesia

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