NTT is working to accelerate digital transformation to create new value by leveraging research results that are the most advanced in the world. In particular, we believe that through collaboration with B2B2X (business-to-business-to-X) partners, we can combine the different strengths of NTT and our partners, which will lead to the creation of value that can transform the world. In this article, the process of value creation-from the significance of collaboration and generating ideas to technical verification and promotion-is explained.