“…Over the years, as the breadth and depth of China's mediated engagements with the world have grown, so has the interest in measuring their impact and influence (e.g., on content, on journalistic values, on audiences' opinions, etc.). This transformation is reflected in some of the terminology used to describe the phenomenon: what used to be discussions around soft power, public diplomacy and media flows (Chang and Lin, 2014) are increasingly being framed in terms of influence operations, disinformation and competition over narratives (see, e.g., Douzet et al, 2021).…”