“…Alcohol use among Māori, the Indigenous people of Aotearoa (New Zealand), is generally considered a “normal” part of everyday life, although not an integral component of Māori culture and society (Cagney, 2006; Durie, 2004; Te Puni Kokiri (TPK) & Kaunihera Whakatupato Waipiro O Aotearoa, 1995). Research highlights many positive social factors which motivate Māori people’s alcohol use including the desire for companionship, connectedness and socialising (Awatere, Casswell, Cullen, Gilmore, & Kupenga, 1984; Clarke & Ebbett, 2010; Herbert, Forster, McCreanor, & Stephens, 2017). Despite these, there is widespread recognition that the misuse of alcohol contributes to health and social problems (Bramley et al, 2003; Durie, 2004; Mancall, Robertson, & Huriwai, 2000; Ministry of Health, 2013; Saggers & Gray, 1998), and, evidence from epidemiological research shows distinct and problematic patterns of alcohol use within the Māori population (Bramley et al, 2003; Fryer, Jones, & Kalafatelis, 2011; Hodges & Maskill, 2014).…”