“…The structural capital of participants, for example, documentation, technology, licenses, patents, innovations and improved processes also often increase in the course of the service process (e.g., Adams et al, 2006;Cooper, 2007;Leitner and Warden, 2004;Lev, 2001;Mayo, 2001). Nor will relational capital remain intact as new stakeholder relationships, brands and trademarks (e.g., Hipp and Grupp, 2005;Hirons et al, 1998;Rogers et al, 2005) may evolve.…”