Managing Sports for Domestic Tourism Promotion in the African Context

Nyikana, Siyabulela; Tichaawa, Tembi Maloney; Kimbu, Albert N.

doi:10.1007/978-3-030-70171-0_12

Cited by 10 publications

(9 citation statements)

References 26 publications

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“…This would be possible through clear and concerted recovery plans and focused domestic tourism marketing campaigns directed towards stimulating the demand for domestic tourism products. Nyikana, Tichaawa and Kimbu (2021) asserted that the domestic tourism market can be used to fast-track tourism growth and the recovery process in the face of COVID-19 and other unexpected events. This is because the domestic market tends to be consistent and reliable and as such easily assists in forming a bedrock from which bigger aims can be achieved.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

Domestic tourism as a recovery strategy in the face of COVID-19: Insights from South Africa

Nyikana

Bama

2023

Acta commer.

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Orientation: This article drew from an interpretivist research orientation.Research purpose: This study aimed at contextualising domestic tourism as a strategic tool with which the tourism sector can recover from coronavirus disease 2019 (COVID-19) in South Africa.Motivation for the study: The impact of COVID-19 on the economy, and tourism in particular, has been devastating in South Africa. Given the historical overreliance on international tourism receipts, the importance of domestic tourism was highlighted during the reduced lockdown levels. This study was therefore motivated by the potential of this market to offset some of the losses to international tourism in times of uncertainty.Research design, approach and method: This study involved a qualitative research design where in-depth, semistructured interviews were conducted with purposefully selected key resource stakeholders (n = 20) in domestic tourism. These interviews were recorded, transcribed verbatim and thematically analysed.Main findings: The study found that the stakeholders were satisfied with how the government initially dealt with the pandemic, although they were very critical of the lack of communication. Additionally, they noted that domestic tourism is an important springboard for recovery in the country but only if effective collaboration between the private and public sectors is enhanced.Practical/managerial implications: Recommendations are made for more communication amongst stakeholders, which in turn will result in better collaborations and ultimately achieving effective use of domestic tourism as a cornerstone for further development and recovery.Contribution/value-add: This study makes a modest contribution to tourism research, especially in the face of external shocks such as that of the COVID-19 pandemic.

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Section: Conclusion and Discussionmentioning

confidence: 99%

Domestic tourism as a recovery strategy in the face of COVID-19: Insights from South Africa

Nyikana

Bama

2023

Acta commer.

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“…In fact, Mchunu et al (2021) point out that hosting regular small-scale sport events is in fact more feasible for developing countries since these events require less financial resources compared to larger events. In any case, there are very few countries on the African continent that have successfully hosted major and mega-events, and as such, some scholars suggest that hosting small-scale sport events is more realistic for developing countries (Nyikana et al, 2021). Higham (1999) as well as Hemmonsbey and Tichaawa (2019) further suggest that countries that wish to develop their sport tourism sectors should consider hosting regular small-scale sporting events as such events will positively contribute towards the marketing and branding of host destinations which will assist developing countries in gaining competitive advantages.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The sport tourism sector has grown considerably over the last few decades and has thus become one of the leading sectors in the global tourism industry which has led to significant academic attention (Gibson, 2013;Hinch et al, 2016;Nyikana and Tichaawa, 2018a;McKay et al, 2019;Hemmonsbey and Tichaawa, 2020;Higham, 2021). Growth in the sector has been especially observed in the emerging world, resulting in increased research focus which seeks to analyse the socio-economic implications of the sector on these economies (Gibson, 2017;Swart et al, 2018;Tichaawa et al, 2018;Tinaz and Knott, 2021;Nyikana et al, 2021;Higham, 2021). The rapid development of the sport tourism sector in this region has significantly contributed to the overall growth of the tourism industry because it is a vibrant sector that presents various socio-economic as well as environmental benefits for sporting destinations in this context (United Nations, 2020;Higham, 2021;Mchunu et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

The Impact of COVID-19 on Small-Scale Sporting Events in South Africa

MCHUNU¹,

NYIKANA²,

Tichaawa³

2022

GSS

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This article evaluates the impact that COVID-19 has had on small-scale sporting events within the context of South Africa. To this end, it considers the impacts that the pandemic has had on these types of events, and reflects on the strategic direction in the management and organisation of these events going forward. To achieve this, a content analysis of existing frameworks and documentary analysis of government policies and strategies, coupled with interviews with stakeholders involved in the organisation and management of small-scale sporting events domain was conducted. Through a purposive sampling technique, as well as snowballing, key stakeholders in the small-scale sporting event domain were interviewed using a semi-structured interview schedule. The key findings revealed that small-scale sport events experienced great financial loss due to the global pandemic which resulted in some of these events having to cease their operations during the hard lockdown levels. However, the lessons learnt during these times have offered event organisers ideas and guidelines for dealing with future external shocks. A key observation is made for increased governmental support for small-scale sporting events in this regard. This research forms a basis for improved understanding of sport tourism, and specifically small-scale events especially in changing times.

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“…During a period of uncertainty, when the international tourism market can no longer be relied upon, the most realistic option for recovery of the tourism industry is to focus on the domestic market (Arbulú et al, 2021;Bama & Nyikana, 2021;Rogerson & Rogerson, 2019). In the context of the COVID-19 pandemic, this strategy has been adopted by most economies around the world in an effort to offset losses associated with the drastic decline in international travel activity (Adinolfi, Harilal & Giddy, 2021;Avraham, 2020;Ezeuduji & Dlomo, 2020a;Hattingh, 2022;Matiza & Slabbert, 2022;Nyikana, Tichaawa & Kimbu, 2021;Rogerson & Rogerson, 2022b). The South African government responded to the pandemic by imposing a national lockdown, which began on the 26th of March 2020 and was lifted on the 5 th of April 2022 (South African Government, 2022).…”

Section: Introductionmentioning

confidence: 99%

Unlocking the potential of domestic tourism in uncertain times: Lessons from the COVID-19 pandemic in South Africa

Mzobe¹,

Makoni²,

Nyikana³

2023

Self Cite

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This study seeks to investigate the capacity of domestic tourism to revive the tourism industry in South Africa during uncertain times using the experiences of the COVID-19 pandemic. The authors argue that domestic tourism should be promoted as a way of offsetting losses experienced when international tourism is in decline. The purpose of the empirical study was to assess perceptions and attitudes regarding domestic tourism in South Africa. A self-selected sample of 350 respondents living in South Africa were asked about their travel behaviour and tourism practices in 2019 and 2020 as well as their post-pandemic travel plans. The authors believe that domestic tourism has the capacity to stimulate tourism growth in uncertain times after the recent pandemic, as most of the respondents indicated their willingness to travel more domestically after the pandemic and to engage in different types of local tourism. However, they emphasized the need to reduce prices in order to ensure that domestic customers could afford domestic tourism products offered the during times of external shocks.

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Managing Sports for Domestic Tourism Promotion in the African Context

Cited by 10 publications

References 26 publications

Domestic tourism as a recovery strategy in the face of COVID-19: Insights from South Africa

Domestic tourism as a recovery strategy in the face of COVID-19: Insights from South Africa

The Impact of COVID-19 on Small-Scale Sporting Events in South Africa

Unlocking the potential of domestic tourism in uncertain times: Lessons from the COVID-19 pandemic in South Africa

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