Managing Identity Through Attire

Abstract

Women experience gender stereotyping at the workplace not only by men but also by other women. Despite an increase in diversity and equality at the workplace, women in India still face gender bias and are represented less at boardroom level. According to an annual survey by Grant Thornton (2017), India ranks third lowest in the proportion of business leadership roles held by women. Though gender roles in India are changing, women in top positions are still facing various hindrances. The higher the position a woman holds in an organization, harsher are the judgments made if her clothing is perceived as inappropriate (Pine, 2014). Thus this chapter sheds light on how women managers on a daily basis use attire to manage their identities.