There is a lot of published literature supporting the argument that individuals on a day to day basis use attire to manage their image. Role of attire for employees is also based on their position in the hierarchy of the organization. According to Rafaeli and Dutton (1997), in organizations a clear distinctions exists in terms of what is considered to be appropriate for those in management positions as opposed to non-management positions. Thus the present paper investigates the role of attire in perception formation for women managers. For this study the data was collected with the help of structured questionnaire followed by interviews of women manages. The paper focuses on two aspects; influence of attire on women managers' self-perception and influence of attire on perceptions made by others about them. The results of the study revealed that many employees make perceptions about a manager's intelligence, capability and competence based on the manager's attire. The study also found that managers when wearing formal clothes feel more confident and professional.
Despite of increase in diversity and equality at workplace, women in India still face gender bias and are represented less at boardroom level. According to an annual survey by Grant Thornton (2017), India ranks third lowest in the proportion of business leadership roles held by women. Women experience gender stereotyping at workplace not only by men but also by other women. Though gender roles in India are changing, women in top positions are still facing various hindrances. As women constitute a large proportion of employees in several countries, awareness of the factors and barriers affecting their participation is highly required (Burrell et al, 1997). In this paper an attempt has been made to study the various challenges faced by women in managerial position. Several studies have been conducted on challenges faced by Women and how it impacts women in different settings but very few studies have focused on the role of generation as a mediating factor for the challenges faced by women on a day to day basis. Thus study compares the issues faced by Gen X and Gen Y women managers. Women managers belonging to banking sector are considered for this study. Findings reveal that there is no significant difference in the issues faced by Gen X and Gen Y women managers in banking sector in Nagpur. It was also found that organizational policies and workplace ecosystem majorly create hindrances for women in managerial positions.
The number of women in organizations is increasing in most countries, but the representation of women in managerial positions is still disproportional. The percentage of women in leadership positions globally is only 29%. Grant Thornton annual survey 2019 reveals that India still ranks the fifth lowest in having women in managerial roles. Thus, though diversity at work is increasing, there are still fewer women in the boardroom. The main reason for this is the hurdles and obstacles that women managers face. The chapter studies the various obstacles faced by women managers. Also, it takes into account the role of generation and aims at comparing the hurdles faced by women managers belonging to Generations X and Y. The study is undertaken with special reference to the banking sector. Major findings reveal that there is a difference in obstacles faced by women managers belonging to Generations X and Y.
A micro-celebrity is a person who has transformed from an ordinary person to a celebrity. Many organizations use micro-celebrities for advertising their products as they get to reach a larger audience easily. Micro-celebrities not only get popularity but also get to earn revenue; the desire for social media fame is found in many youths (Generation Z) today. The current study throws light on the perception of Generation Z towards micro-celebrities, identifies the influence of micro-celebrities on customer engagement, and explores micro-celebrity as an emerging career option for Generation Z. Major findings reveal that Generation Z follows micro-celebrities to stay updated with trends. Though association with micro-celebrities gives companies better customer reach, the influence of micro-celebrities on the purchase decision is uncertain. Many Generation Z individuals aspire to be micro-celebrities; however, when it comes to a career choice, some prefer to take it as a side hustle.
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