2016
DOI: 10.1007/978-3-319-11815-4_242
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Managing Crisis Overseas: An Explorative Analysis of Apple’s Warranty Crisis Communication in China

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“…A crisis poses a threat to the reputation of an individual or organisation when an unwanted act or incident has occurred, and the individual or organisation is believed to have some degree of responsibility for it (du Plessis, 2018;Gai, 2016;Li Zeng, Zhou, Pan, & Fowler, 2018). The purpose of communications made during a crisis where the reputation of a person or organisation is under examination is to preserve or limit the damage to that reputation (Benoit, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…A crisis poses a threat to the reputation of an individual or organisation when an unwanted act or incident has occurred, and the individual or organisation is believed to have some degree of responsibility for it (du Plessis, 2018;Gai, 2016;Li Zeng, Zhou, Pan, & Fowler, 2018). The purpose of communications made during a crisis where the reputation of a person or organisation is under examination is to preserve or limit the damage to that reputation (Benoit, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Benoit (1995) proposed the theory of "image repair" that explains image restoration. This theory focuses on the defensive communication genre that is used to "reduce, repair, or avoid reputational damage" (Gai, 2016;Zeng et al, 2018;Nazione and Perrault, 2019). Five strategies can be used to respond to a threat or crisis, including (1) denial and (2) evasion of responsibility, where companies and individuals deny/avoid and reduce responsibility for the alleged actions.…”
mentioning
confidence: 99%