2013
DOI: 10.4067/s0718-18762013000100008
|View full text |Cite
|
Sign up to set email alerts
|

Managing an organization' s social media business profile (SMBP): A conceptual stages of growth model

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2019
2019
2024
2024

Publication Types

Select...
2
1

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(1 citation statement)
references
References 0 publications
0
1
0
Order By: Relevance
“…For example, research by Choudhury and Harrigan (2018) explores the potential of chatbots to drive affiliate sales by providing personalized recommendations and facilitating seamless transactions. Das et al (2020) propose a framework for integrating chatbots and affiliate marketing, outlining strategies for content creation, user engagement, and performance tracking. Technical Considerations: Technical literature provides insights into the implementation of chatbots, including natural language processing algorithms, dialogue management systems, and integration with external APIs (Jurafsky and Martin, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%
“…For example, research by Choudhury and Harrigan (2018) explores the potential of chatbots to drive affiliate sales by providing personalized recommendations and facilitating seamless transactions. Das et al (2020) propose a framework for integrating chatbots and affiliate marketing, outlining strategies for content creation, user engagement, and performance tracking. Technical Considerations: Technical literature provides insights into the implementation of chatbots, including natural language processing algorithms, dialogue management systems, and integration with external APIs (Jurafsky and Martin, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%