Managers’ attitudes to creativity and innovation practices in the creative industries

Abstract

This article aims to demonstrate that the relationship between entrepreneurs' attitudes to creativity and business innovation practices is stronger in the case of creative industries. A sample of 454 managers of micro and medium-sized companies (94 belonging to creative industries) was surveyed using an inventory of innovative business practices and the scale of attitudes towards creativity. The results, derived from a linear regression model (two factors for the scale of attitudes -Leadership and Autonomy -and for the inventory of business practices -Performance and Strategy), confirmed the proposition by revealing the influence of the creative attitudes of managers regarding the company's innovative practices, fundamentally on Strategy, especially in the creative industries segment. The innovative manager appeared as a disciplined individual driven to collaborating with the employees. Although this research requires further evidence, the results suggest interesting characterisations of the managers who develop their activity in the cluster of creative industries.

Understanding the traditional mares’ milk industry’s transformation into a creative industry: Empirical evidence from Kazakhstan

“…To ensure the high‐level and appropriate quality of the national brand, its falsification and replacement with other dairy products need to be legally prohibited. Deficiencies in the protection of intellectual property in the developing world are often mentioned as a barrier to the progress of creative industries (Sousa et al., 2019). The producers of mares’ milk may change the product, adding a variety of features, such as nutritional content, taste, its origin, texture, etc.…”

“…Cooperation within the industry involved in the production of similar goods is vital in contemporary market situations. The current situation in the MMI is a low level of volume from its operation and the use of few progressive technologies, with these factors arising from the lack of investment in productive enterprise activities and potential labor development, thus emphasizing the importance of industry cooperation in the building of production facilities (Sousa et al., 2019). An important component of industry cooperation is the identification of technological processes that can be outsourced.…”

“…Fourth, policy support (Ruseva, 2019) is needed for creative industries. The financial subsidization and fiscal support (Sousa et al., 2019) of creative industries should contribute to the creation of jobs and, qualitatively, to new employment, In particular, this would benefit those regions within a nation's economy from which employment in traditional industry (Colombo, 2018) has declined as a result of the globalization of industrial production (Jones et al., 2015). Finally, in the fifth approach, creative industries are defined through the specificity of their products.…”

“…According to DCMS (DCMS, 2019), creative industries involve the production and distribution of services and goods using creativity and intellectual capital as raw materials. Howkins (2001) focuses on this definition, making the connection between creative industries and the attribution of value to knowledge, work, and intellectual property (Sousa et al., 2019). Culture is a factor that enables knowledge, arts, trust, integrity, ethnicities, rules, and other characteristics to be explored and shared by individuals as the components of nations, and thus transmitted from generation to generation (Faccia et al., 2020).…”

“…Creative and noncreative factors for generating creative MMI products. Source: Author's explanation 2.2 | Relationships between the MMI and creative industries Industry cooperation (Suciu, 2019) and technology exchange (Sousa et al, 2019) have vital roles in the transformation (Colombo, 2018) of any industry, with these aspects especially relevant to the MMI (Greffe, 2006). The current situation in the MMI is a low level of volume from its operation and the use of few progressive technologies, with these factors arising from the lack of investment in productive enterprise activities and potential labor development, thus emphasizing the importance of industry cooperation in the building of production facilities.…”