A dilution, and eventual denigration, of the social work profession, such as through the practice of social workers being managed by non-social workers, can increasingly be traced to neoliberal utterances and resultant managerial discourses. Social workers may unwittingly be contributing to the handover of management practices to non-social workers. This paper outlines the reasons for the tension between general management and social work management, presents a conceptualisation of social work management and supervision, and examines the impact of the global neoliberal discourse and resultant managerial tenets on social work in the South African context.