Mall development and operations: An Indian perspective

Abstract

a faculty with the Institute of Technology and Management in the area of Retail and Marketing, has been in academics for the past fi ve years after a brief stint in the industry, where she held the position of Product Manager on her last assignment. She is currently pursuing her PhD with Birla Institute of Technology, Pilani, India. Her research interests are in varied fi elds including shopping center patronage, competitive strategies for small retailers and semiotics. J. Ganguliis currently the Chief Executive Offi cer of the Raghuleela Properties Pvt. Ltd, India which manages the Raghuleela malls. Raghuleela is part of the Wadhwa group of companies which is into major commercial, retail, residential, recreational and hospitality real estate development in India. He is an engineer by qualifi cation. In addition to being responsible for the Raghuleela malls, he is also part of the top management at Wadhwa and is involved in the group ' s other prestigious projects. AbstractOrganised Retail in India has seen remarkable growth in the last decade. In addition to the blossoming economy, one of the major drivers of this strong growth trajectory can be attributed to the rapid mall development in the country. This study, based on interviews with practicing retailers, mall managers and secondary data, tries to understand the analytical and fi nancial steps that are undertaken before setting up a mall, sources of fi nancing a mall and the sources of revenue and expenditure. On the basis of the fi ndings, some suggestions are also put forth to enable a better relationship between tenant and mall management, and to ease the growing pains currently faced by malls in India.

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

“…The understanding of involvement factors could help mall managers in improving the mall attributes that facilitate involvement. Research on Indian malls have discussed location and fi nancial feasibility of malls 17 and store loyalty behavior. 18 -20 This research would add to the existing Indian mall literature with respect to different mall-related factors and consumer involvement with malls.…”

Coexistence and conflicts between shopping malls and street markets in growing cities: Analysis of shoppers’ behaviour

“…The economic relationship concerns the degree of dependency between the attractiveness of shopping malls and shoppers ' personality traits in reference to the market share, returns on investment and profi tability ( Rajagopal, 2008a ). Two types of shopping centre models are observed in the emerging real estate markets in developing countries, which are characterized by their ultimate relationship with the physical shopping centre on whose web site they reside ( Dixon and Marston, 2005 ;Kuruvilla and Ganguli, 2008 ). It is observed that agglomerations of small stores selling similar ranges of goods around the shopping malls also cause congestion and often divert attraction of price sensitive shoppers towards unfamiliar brands (for example Blois et al , 2001 ).…”

Growing shopping malls and behaviour of urban shoppers

“…The economic relationship concerns the degree of dependency between the attractiveness of shopping malls and shoppers ' personality traits in reference to market share, returns on investment and profi tability ( Rajagopal, 2008a ). Two types of shopping centre model are observed in the emerging real estate markets in developing countries, which are characterised by their ultimate relationship with the physical shopping centre on whose web site they reside ( Dixon and Marston, 2005 ;Kuruvilla and Ganguli, 2008 ). The underlying success factors of planned, centrally managed and large shopping malls in the retailing sector rotates around customer satisfaction in reference to selection, atmosphere, convenience, salespeople, refreshments, location, promotional activities and merchandising policy ( Anselmsson, 2006 ).…”