“…There is some indication that women in the UK and Sri Lanka identify men's body hair as attractive (Dixson, Halliwell, East, Wignarajah, & Anderson, 2003), but we know relatively little about what men themselves think about their body hair, or to what level male body hair maintains attractiveness (Smolak & Murnen, 2011). Men's hair removal practices do seem to be going through a period of rapid change, with the limited empirical evidence suggesting hair removal or reduction from multiple sites is now a common Western practice (Boroughs et al, 2005;Porche, 2007). According to US and Australian studies, between 60 and 70% of men remove at least some hair from the pubic area, but more commonly reduce it, usually through trimming (Boroughs et al, 2005;Martins et al, 2008).…”