Malay, Chinese, and internet banking

Abstract

Purpose -The purpose of this paper is to focus on the impact of cultural traits on the intention to use internet banking. Drawing from the technology acceptance model and trust literature, the paper examines the influence of perceived ease of use, perceived usefulness, and trust on the intention to use internet banking among Malay and Chinese ethnic groups. Design/methodology/approach -The questionnaire was distributed to final year business students and Master of Business Administration students at four public universities in Malaysia. A separate multiple regression was employed to analyze the data for each ethnic group. Findings -For both ethnic groups, the results showed that perceived usefulness, perceived ease of use, and trust, all have significant effect on the intention to use internet banking. Further examination of the regression coefficients revealed the cultural traits that may explain the extent to which they influence factors that affect the intention to use. Research limitations/implications -Respondents of this study were students. This factor may decrease generalizability of the study because students' interest on the use of internet banking may be different from those of the general public. One research implication of this study is that there is a need to consider the role of culture in examining factors that affect behavioral intention. Practical implications -Banks need to highlight the benefits of internet banking, make internet banking easy to use, and enhance internet banking's security to improve consumers' trust. Given the fact that culture affects one's behavior, each customer group needs to be evaluated differently and the "one-size-fit-all" approach to encourage internet banking usage should be avoided. Originality/value -This paper attempts to link cultural traits that may explain the extent to which it influences factors that affect the intention to use internet banking.

What obstruct customer acceptance of internet banking? Security and privacy, risk, trust and website usability and the role of moderators

“…IBA5 I intend to increase my usage of the e-banking services. (Al-Somali et al 2009;Foon and Fah 2011;Khalil et al 2010) Perceived Risk PR1 I feel free to submit my personal and confidential information via e-banking transaction PR2 When transaction error occurs; I worry that I cannot get compensation from bank PR3 Existing government policies are sufficient to keep ebanking transactions PR4 I am worried to use e-banking services because others may able to access my account PR5 I have confidence in the security of existing e-banking service network (Yousafzai et al 2009) Perceived Trust PT1 My e-banking website is secure and trustworthy PT2 I trust the transaction conducted via e-banking is secure PT3 I trust payments made via e-banking channel will be processed securely and accurately PT4 I believe my personal information on e-banking will be kept confidential PT5 I can rely on e-banking services to use as I expected…”

Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

“…A sharp increase in empirical research was observed for mobile technology adoption, but very small cultural effect was observed on its adoption process (Okazaki, ). Many other researcher have conducted cross‐country studies in various contexts such as mobile TV (Choi & Totten, ), mobile commerce (Dai & Palvi, ), smart phones (Jung, Hur, & Kim, ; Sanakulov & Karjaluoto, ), marketing (Ndubisi, Malhotra, Ulas, & Ndubisi, ), web egagment (Shiu, Walsh, Hassan, & Parry, ), and Internet banking (Im et al, ; Khalil, Nor, Sutanonpaiboon, & Hamimah Mastor, ; Yuen, Yeow, & Lim, ). The consequences of those studies identified that culture affects the technology acceptance process.…”

Perceived Risk Factors Influence on Intention to Continue Using Internet Banking among Malaysians

“…TAM proposes that external variables indirectly affect attitude towards using, which finally leads to actual system use by influencing perceived usefulness and perceived ease of use. A study by Khalil, Janejira and Nor Hamimah (2010) on intention to use Internet banking among Malay and Chinese ethnic groups shows that perceived usefulness, perceived ease of use and trust have a positive effect on intention to use Internet banking for both ethnic groups. The recent studies by Sanaz and Ali (2013) regarding the Iranian online behaviour on the acceptance of Internet banking reveal that the use of the internet for work or teamwork, selling or buying, finance activities or banking operations and reading news, has significant relevance to the internet banking adoption.…”