Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

Abstract

Rapid development of smartphone technologies in Asian countries has increased the demand of mobile banking in financial services and mobile commerce. Current research is conducted for mobile banking adoption in China and Pakistan. The social influence was added with technology acceptance model to investigate the direct effect on individuals' intention. Moderating role of cultural values was explored in the proposed model. Empirical study was performed for the data received from both countries to examine the developed model. Multiple and hierarchical regression analyses (IBM SPSS software) were carried out to test the proposed hypotheses. We have observed that perceived usefulness, social influence, and perceived ease of use are significant predictors of individuals' intentions to adopt m-banking in Pakistan, whereas the perceived usefulness is an important predictor in China. The moderating role of cultural values was observed as dampening factor in positive relationship between social influence and individuals' intentions.

Wakaf Tunai Berbasis Crowdfunding: Persepsi Generasi Y dan Z

“…Oleh karena itu teori ini secara positif dapat digunakan sebagai tolak ukur penerimaan terhadap adopsi metode crowdfunding dalam pembayaran wakaf tunai. Beberapa peneliti menyarankan adanya penambahan faktor budaya ke dalam teori TAM, karena berdasarkan penelitian yang ada, budaya juga memberikan pengaruh terhadap keputusan individu dalam mengadopsi suatu teknologi (Akhtar et al 2019).…”

Issues of E-Banking in Pakistan: Managers’ Perceptions about E-Banking Issues

“…The management of the technological shift of the banks is a tricky thing as well as there are many traps of weaknesses that have been laid down by lack of awareness, e-banking security conditions, trust in the new mechanism and alike problems. In the absence of the locally developed best practices of management, the managers have to rely on the global best practices that have been imported (computability with the local working environment) and get applauded in connection to the technology that is considered as foreign (having no local success story) (Akhtar et al, 2019;Rehman et al, 2019;Shah, 2009;Sharma, 2011). As far as the legality of the operation is concerned, the SBP as being the regularity body and custodian for the standardization of banking norms in Pakistan, is very concerned and has forwarded a series of regulations that are supported by trainings and workshops when required.…”

“…Today a large number of banks are gradually adapting technology backed banking channels to boost banking operations that could enable retention of customer base while having a handsome probability for growth. Additionally, it aims to provide the superior service quality that could yield business competence, and compete their rivals by meeting customers' needs at real-time (Akhtar et al, 2019;Thaker et al, 2019;Nath et al, 2001;Rehman et al, 2019& Wiliam et al, 2019. Due to the advancement in technology, the banks' distribution channels have been the major beneficiary of technological innovations.…”

“…The shift in the channels of distribution has positive-catalyst-effect on the technological advancement of banking sector through the Mobile-banking, Tele-banking, smart ATMs, PC-banking and most recently internet banking or e-banking (Wu et al, 2004). In most developing countries, a large number of issues and challenges are related to online transactions which lead online banking towards reducing benefits (Akhtar et al, 2019;Akinci et al, 2004;Lee, 2009;Namahoot & Laohavichien, 2018;Salem et al, 2019;Wang et al, 2003) This research aims at the exploration of the major pressing issues revolving around the Pakistani e-banking sector, as per the management perspective. There is a little research made so far in this regard.…”

Factors Affecting Sustainable Intention to Use Mobile Banking Services

“…Recently, smartphones have been playing an essential role in people's daily lives. While smartphone technologies continuously develop, the demands for M-banking for financial services and mobile commerce have increased in Asian countries (Akhtar et al, 2019). M-banking can help financial institutions offer convenience to customers when they conduct banking transactions through mobile devices.…”