Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention

Weissmann, Marc Arul; Lim, Rodney

doi:10.1080/08911762.2021.1983686

Cited by 15 publications

(10 citation statements)

References 66 publications

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“…TPB is the best fit for behavioral research (Ukenna and Ayodele, 2019;Hassan et al, 2016). TPB's framework is also used to support green research (Yadav and Pathak, 2017;Shimul et al, 2022;Weissmann and Hock, 2021). Therefore, this study used TPB for theoretical support for the hypothetical model as it is a holistic theory.…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism

Ghaffar

Zaidi

Islam

2023

MEQ

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PurposeUnsustainable spending patterns of consumers directly contribute to 30–40% of environmental degradation, mainly in waste. Packaging is a vital part of responding to the main challenges of sustainable food consumption on the global stage. This study aims to investigate how environmental concern and trust in sustainable producers impact the sustainable consumption behaviors of consumers via the mediation of consumer xenocentrism and the moderation of eco-label and country of origin (COO) of buying sustainable packaged foreign food brands.Design/methodology/approachThis study employed a quantitative method. The authors used Smart PLS 3.0 structural equation modeling (SEM) technique for data analysis. Data from the participants were collected through the convenience sampling technique. A total of 343 valid responses were received.FindingsThe results indicate that xenocentrism is an emerging behavior among Pakistani consumers. The authors found that a high degree of environmental concern and trust in sustainable producers are the antecedents of consumer xenocentrism, which leads to sustainable consumption behavior.Research limitations/implicationsThis research highlights the importance of customers’ xenocentric attitudes that lead to sustainable consumption behavior. The research findings provide vital information for researchers, policymakers, academics, practitioners, industry professionals, brand managers and top management, especially in designing the environmental sustainability framework. Although the findings support theory of planned behavior (TPB), future studies can contrast different theories’ contributions to sustainable consumption behavior improvement. Also future researchers may analyze the impact of culture on the association between sustainable consumption and consumer attitudes toward environmental concerns and trust in sustainable producers.Originality/valueThis research contributes to practice and theory, as consumer xenocentrism is a relatively unexplored area of research in developing countries. To the best of the authors' knowledge, this study is the first to examine consumers’ xenocentric attitudes to sustainable consumption empirically.

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Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism

Ghaffar

Zaidi

Islam

2023

MEQ

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“…Thus, consumers believe that such campaigns are often misleading and aimed at making companies look good, rather than having a real impact on the environment. They also believe that sustainable products are often more expensive than non-sustainable ones, making them inaccessible to the majority of the population (Weissmann & Hock, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria

Ilodigwe

2024

Sri Lanka J. Marketing

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This study examines the effectiveness of sustainable marketing campaigns in promoting consumer awareness and engagement concerning sustainability issues in Nigeria, focusing specifically on Lagos State. The objective of this study was to determine the level of consumer awareness and engagement and ascertain the level of influence that a sustainable marketing campaign has on consumer awareness/willingness to purchase sustainable products on the basis of gender and income. The research design employed was a descriptive survey that utilized an online survey method designed by the researcher, and the data were collected from 448 respondents representing diverse socioeconomic backgrounds in the area as a sample of the finite population with the aid of Taro Yamane. Data were analyzed using percentage analysis, independent t-tests, and one-way ANOVA. These findings indicate that consumers in Nigeria exhibit a notable level of engagement and willingness to purchase products promoted through sustainable marketing campaigns. Furthermore, the study revealed that factors such as gender and monthly income do not significantly impact consumer engagement or the willingness to buy sustainable products. Based on these results, it is recommended that continuous and robust campaigns be conducted to enhance awareness and further improve consumer willingness to purchase sustainable products, considering the wide range of consumers across various demographic backgrounds in Nigeria and the unequivocal returns on investment resulting from the effective implementation of sustainable marketing campaigns in Lagos State.

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“…Products that are supposedly sustainable (e.g. hybrid cars, energy-saving light bulbs) have been greatly underwhelming, overpriced, inconvenient, ineffective, or unavailable (Brandão & da Costa, 2021;Lim & Weissmann, 2021;Lim et al, 2013;Olson, 2013;Weissmann, 2020;Weissmann & Hock, 2021). More often than not, anticonsumption, green, ethical, and social marketers have tried to prod consumers to act by relying on guilt or by encouraging them to "save the Earth" (Mkono & Hughes, 2020;Nakajima, 2001), neither of which has turned out to be particularly aspirational or appealing.…”

Section: (Re)thinking Sustainabilitymentioning

confidence: 99%

The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy

Lim

2022

Australasian Marketing Journal

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Although research has explored ways to encourage sustainable consumption, many problems of unsustainable consumption remain, suggesting a need to reconsider current approaches to managing sustainability issues. This paper introduces the sustainability pyramid, which suggests that the goal of sustainable consumption and production—that is, UN SDG12—can be accomplished to a larger extent when a hierarchical approach is adopted to promote sustainability. The pyramid proposes that marketing efforts should prioritize the triple bottom line in the order of economic (prosperity), social (people), and environmental (planet) sustainability. This priority is targeted at persuading desired behavioral change among mainstream consumers, who are “the elephant in the room” for sustainability and are more likely to act on considerations that resonate with them more closely rather than distantly. The pyramid contends that marketing messages that prioritize environmental and social before economic considerations are unappealing to consumers at large. Instead, most consumers, in reality, must be convinced about the economic value of consuming sustainably before they can be expected to demand more socially and environmentally benign offerings. Such demand should create economies of scale and incentivize firms to offer such products. Implications for marketing theory, practice, and public policy conclude the paper.

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Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention

Cited by 15 publications

References 66 publications

An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism

An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism

Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria

The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy

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