“…For individuals who choose to seek post‐secondary degrees, deciding upon a career path often begins with the selection of a college major (Grant, Battle & Heggoy, ). Much research exists that investigates the decision‐making process of college students when selecting a major (Callahan, ; Kim, Markham & Cangelosi, ; Mauldin, Crain & Mounce, ) including that of textiles and apparel (Hodges & Karpova, ; Morgan & Shim, ). The process involved in selecting a college major has been found to parallel that of other kinds of decision‐making, such as consumption decision‐making (Jayawardhena, ; Shim & Eastlick, ), necessitating an examination of values and attitudes as well as intentions (Hodges & Karpova, ; Malgwi, Howe & Burnaby, ; Shim & Morgan, ).…”