“…Marketing through social media can be in the form of endorsement through artist, celebrity, or YouTube accounts. Online world product advertisements can also be in the form of long writings written by reviewers, bloggers, etc., so that active internet users can see these reviews and can immediately buy products from these recommendations [15]. As one of the countries in Asia that experienced a high increase in regard to the use of mobile internet, namely 47% (123 million people) and overall internet usage around 51% (133 million people), the GetCraft report said that the most active social media used is YouTube (49%), followed by Facebook as much as 48%, Instagram (39%), Twitter (38%), WhatsApp (38%), FB Messenger (31%), Line (30%), LinkedIn (28%), BBM (26%), Pinterest (22%) and WeChat (21%).…”