Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills

Pitta, Dennis A.; Franzak, Frank J.; Little, Michael W.

doi:10.1108/07363760410568725

Cited by 13 publications

(10 citation statements)

References 24 publications

(22 reference statements)

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“…The author proposes that these topics and their relations form the framework of personalization (see Figure 2). 414 Execution of personalization is a process that interlinks customer and marketer (Cöner, 2003;Godin, 1999;Imhoff et al, 2001;Murthi and Sarkar, 2003;Peppers and Rogers, 1997;Petrison et al, 1997;Pine and Gilmore, 1999;Pitta et al, 2004;Raab, 2005;Vesanen and Raulas, 2006;Wind and Rangaswamy, 2001). Interaction between marketer and customer are an expression of this connection (Godin, 1999;O'Leary et al, 2004;Peltier et al, 2003;Pine and Gilmore, 1999;Prahalad and Ramaswamy, 2004;Simonson, 2005;Wind and Rangaswamy, 2001).…”

Section: Framework Of Personalizationmentioning

confidence: 99%

What is personalization? A conceptual framework

Vesanen¹

2007

European Journal of Marketing

209

106

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The object of this paper is to help to understand what it is all about in question when talking about personalization. Design/methodology/approach -A conceptual framework of personalization is presented, based on the literature. Findings -Marketers are looking increasingly at personalization to help them improve the performance of their efforts. However, personalization seems to be hard to apply. Some of these problems are caused by the fact that personalization means something different to each business and to the different actors in the value chain. This lack of agreement regarding the meaning of personalization limits successful communication between the different actors who produce or buy services and products that are connection with personalized marketing. This hinders co-operation between service providers and marketers who are willing to apply personalization. Originality/value -It is hoped that the framework is useful when discussing and developing the idea of personalization further.

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Section: Framework Of Personalizationmentioning

confidence: 99%

What is personalization? A conceptual framework

Vesanen¹

2007

European Journal of Marketing

209

106

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“…Communication is an important dimension of a long-term relationship (Leonidou & Kaleka, 1998). Effective communication between different component units of a supply chain leads to better coordination and has been shown to improve customer responsiveness and firm performance (Liu & Wang, 1999;Pitta et al, 2004). In addition, long-term relationships as a whole have also been associated with improved customer responsiveness (Edget & Snow, 1997).…”

Section: Long-term Relationships Reduced Inventory Cost Delivery Flmentioning

confidence: 99%

“…In order to be globally competitive, firms within the supply chain have started establishing extended relationships with buyers and suppliers who are part of the supply chain (Pitta, Franzak & Little, 2004;Tan & Wisner, 2003). This is essentially carried out with the sole purpose of offering lower cost products to customers with greater design and delivery flexibility (Tan & Wisner, 2003).…”

Section: Long-term Relationships Reduced Inventory Cost Delivery Flmentioning

confidence: 99%

Supply Chain Management Dimensions, Supply Chain Performance and Organizational Performance: An Integrated Framework

Deshpande¹

2012

IJBM

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Evidence has shown that organizations seldom achieve the competitive advantage offered by supply chain management technique. This may be attributed to the fact that current methodologies for analyzing supply chains are not sufficiently comprehensive, particularly when it comes to understanding the complexities of SCM and organization performance in an unified context. In addition, researchers have not comprehensively answered key questions such as what are the linkages between different dimensions of SCM and what are the linkages between the underlying dimensions of SCM and SCM performance. Gap also exists in terms of understanding of the relationship between SCM performance measures and organizational performance measures. The study seeks to address these issues. Based on a comprehensive literature review, a theoretical framework and propositions are derived. In culmination, the description for possible findings and implications of the study for managers is considered. Overall, we argue that increased interaction between important constituents of supply chain management will enhance the organization's ability to meet desired goals. Finally, directions for future research are also presented.

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“…Current viewpoints of SC relate to a great extent to e-commerce (Strader et al, 1999;Breen and Crawford, 2005;Power, 2005), human resource management (McAfee et al, 2002;Gowen and Tallon, 2003), operation analysis (Khoo and Yin, 2003;Wang et al, 2004), logistics (Skjoett-Larsen, 1999;Yao, 2005) and marketing (Flint, 2004;Pitta et al, 2004). The popularity of SC considerations possibly refl ects on the everhectic and ever-complicated business life.…”

Section: A Short History Of Sc and Scmmentioning

confidence: 97%