2022
DOI: 10.1016/j.jbusres.2021.10.071
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Mainstreaming fashion rental consumption: A systematic and thematic review of literature

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Cited by 33 publications
(60 citation statements)
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References 51 publications
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“…In the context of the Omni channel retailing business, both offline search convenience and online purchase convenience influence customers’ showroom behavior ( Shankar et al, 2021 ). In addition, these components of convenience may assist identify motivations, hurdles, personality characteristics, and the influence of culture in consumer adoption, so facilitating the identification of facilitators and inhibitors ( Jain et al, 2022 ). A meta-analysis done by Jayawardena et al (2022) revealed that gamification-based online engagement tactics help merchants increase consumer engagement and participation.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In the context of the Omni channel retailing business, both offline search convenience and online purchase convenience influence customers’ showroom behavior ( Shankar et al, 2021 ). In addition, these components of convenience may assist identify motivations, hurdles, personality characteristics, and the influence of culture in consumer adoption, so facilitating the identification of facilitators and inhibitors ( Jain et al, 2022 ). A meta-analysis done by Jayawardena et al (2022) revealed that gamification-based online engagement tactics help merchants increase consumer engagement and participation.…”
Section: Literature Reviewmentioning
confidence: 99%
“…With the options of omnichannel options, retailers would ideally manage their issues on the level of consumers' product involvement; offering such conveniences helps with regard to customer retention and managing consumers' channel switching behaviours (Shankar et al, 2021). Additionally, such an approach would assist organisations in recognising the main enablers of and inhibitors to adopting (Jain et al, 2022). Additionally, organisations must use an appropriate engagement strategy to improve their involvement.…”
Section: Discussionmentioning
confidence: 99%
“…When looking at the omnichannel retailing industry, both offline search convenience and online purchase convenience have impacts on motivating consumers' showroom behaviour (Shankar et al, 2021). Furthermore, these elements of convenience can also help identify motives, barriers, personality traits, and the role of culture in consumer adoption, which helps one recognise enablers and inhibitors (Jain et al, 2022). A metaanalysis conducted by Jayawardena et al (2022) indicated that online engagement strategies based on gamification assist retailers in improving the engagement of customers and their level of involvement.…”
mentioning
confidence: 99%
“…This study attaches importance to the collection of user information and systematical analysis on the development status, impact and future trend of digital fashion in the industry 2021). The systematic literature review (SLR) method and statistical analysis method were used to analyze some text-based information (Jain et al, 2022). The difference with other fashion field related studies is that the research methods used in this study, as well as the perspectives adopted in the analysis on the problem, is the verification of multiplicity.…”
Section: Discussionmentioning
confidence: 99%