Magazines’ Representation of Women and Its Influence on Identity Construction: A South African Perspective

Govender, Nereshnee; Rawjee, Veena P.; Govender, Jeevarathnam Parthasarathy

doi:10.5901/mjss.2014.v5n20p2278

Cited by 6 publications

(9 citation statements)

References 8 publications

(2 reference statements)

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“…Shaleha is frequently addressed to the ideal Muslim women. People's perception of reality is seen through language use (Govender et al, 2014). Here, the perception is the real good wife and mother.…”

Section: Representationmentioning

confidence: 99%

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

Rosida,

Azwar

2021

IJMIL

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This study explores the construction of gender roles performed in The Irvandi's YouTube channel. By deploying cultural studies approach and working within the framework of the circuit of culture by Stuart Hall, this study aims to show how gender role is regulated, produced, consumed, and represented, which then constructs Indonesian women's identity. The result shows that the gender role is regulated through religion by which Islamic teachings are applied in her daily life and the social construction rooted within the patriarchal ideology. Next, the video's content is produced as the content creator accepts the gender roles tightly related to the regulation. Further, the video is consumed by its viewer where power, ideology, gender, and social class have shaped each other. Within its consumption, the video reveals the gender stereotyping and brings the effect of empowering women. As an interrelated element, the circuit of culture represents Indonesian women as ideal Muslim women (shaleha). The identity of women in the video is constructed through representation. She constructs her identity as a religious woman and shaleha. Besides, showing viewers where she usually buys home furnishing products indicates that she shows her middle social class. In conclusion, YouTube has become a new culture in Indonesia and has created an Islamic cultural industry as the content is presenting a series of images, practices, and religious values which is marketed especially to Muslim women. Then, this kind of YouTube video is re-strengthening and re-emphasizing the role of women in the family. The differentiation of roles between men and women is reconstructed and reproduced within this online video sharing platform.

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Section: Representationmentioning

confidence: 99%

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

Rosida,

Azwar

2021

IJMIL

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“…Media mengambil peran interpretatif dan mengajari kita bagaimana memahami dunia. Salah satu area yang dipengaruhi media adalah bagaimana laki-laki dan perempuan direpresentasikan 11 .…”

Section: Salah Satu Format Yang Dominan Dibagikan Dalam Konten-konten Mediaunclassified

“…Perempuan seringkali menjadi objek gambar dan mengalami strereotipe dengan dipersepsikan hanya memiliki keunggulan dalam body dan beauty, sehingga dua potensi tersebut seringkali mengalami eksploitasi. Hal ini bisa kita lihat di berbagai media yang menjadikan perempuan sebagai objek gambar seperti dalam majalah,27 iklan,28 di bak belakang mobil truk,29 yang semuanya mengeksploitasi wajah, tubuh dan seksisme perempuan. Fakta ini menunjukkan bahwa terdapat masalah dalam representasi perempuan dalam gambar yaitu objektifikasi perempuan.…”

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The Representation of Millenial Hijrah Image in Online Media: Gender and Multimodal Critical Discourse Analysis

2021

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This study aims to see how millennial hijrah is represented in images and how men and women are represented in hijrah images. Feminist methodology is used with multimodal and gender as a tool of analysis. This is based on the assumption that a text in the study of critical discourse analysis is not to be value-free and has a specific ideological purpose. Data collection techniques by searching on google images with the keyword 'gambar hijrah'. The results showed that the majority of hijrah in the google image was represented by women. There are indications of the dominance of patriarchal ideology in millennial hijrah and gender inequality in women. In addition to patriarchal ideology, the struggle for the hegemony of signs and gender hegemony in the millennial hijrah cannot be separated from the textual reading of the al-Qur'an and al-Hadith.

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“…The media are powerful tools for communication and socialization. Through media representations, audience establishes a way of making sense about themselves and the world (Govender et al, 2014). An important focus of the media in their portrayal of gender is the concept of masculinity and femininity.…”

Section: Introductionmentioning

confidence: 99%

Gender Representation and Framing of Malaysian Women: A Study of Feature Articles in Female Magazine

2019

JCCC

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The media are powerful tools for communication and socialization. Through media representations, audience establishes a way of making sense about themselves and the world. Magazines are one of the important sources of socialization as well as popular cultural representation. An important focus of the magazines in their portrayal of gender is the concept of masculinity and femininity. Masculinity and femininity are a set of attitudes, roles, norms and values of male and female in society. This study used framing as the theoretical framework and content analysis as the research method to examine the representation of Malaysian women, as well as the portrayal of masculinity and femininity in Female magazine. It was found that Female magazine did not place any limit, traditional boundary or stereotype on its representation of Malaysian women. Instead, the magazine encouraged female readers to pursue for their passions, emulating both the feminine and masculine characteristics that are essential to be successful.

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Magazines’ Representation of Women and Its Influence on Identity Construction: A South African Perspective

Abstract: South Africa is now in its third decade of democracy and is characterised by a social and political dispensation based on the principles of freedom of expression, non-racialism and non-sexism. These values ought to be entrenched in all aspects

Cited by 6 publications

References 8 publications

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

The Representation of Millenial Hijrah Image in Online Media: Gender and Multimodal Critical Discourse Analysis

Gender Representation and Framing of Malaysian Women: A Study of Feature Articles in Female Magazine

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