2019
DOI: 10.31620/jccc.12.19/04
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Gender Representation and Framing of Malaysian Women: A Study of Feature Articles in Female Magazine

Abstract: The media are powerful tools for communication and socialization. Through media representations, audience establishes a way of making sense about themselves and the world. Magazines are one of the important sources of socialization as well as popular cultural representation. An important focus of the magazines in their portrayal of gender is the concept of masculinity and femininity. Masculinity and femininity are a set of attitudes, roles, norms and values of male and female in society. This study used framin… Show more

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Cited by 3 publications
(2 citation statements)
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References 12 publications
(19 reference statements)
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“…As a result, women are seen as the objects of capitalism, and products that reflect feminine traits such as 'slim' tend to be extremely successful (Cohan, 2001) to attract buyers. In reality, it is a positive development for the image of women to encourage women to pursue their dream without limiting on gender stereotype (Fong, 2019). Worst of all, when their feminine gestures fail to portray an authentic or true picture of women's diverse roles and contributions to change the world.…”
Section: Literature Reviewmentioning
confidence: 99%
“…As a result, women are seen as the objects of capitalism, and products that reflect feminine traits such as 'slim' tend to be extremely successful (Cohan, 2001) to attract buyers. In reality, it is a positive development for the image of women to encourage women to pursue their dream without limiting on gender stereotype (Fong, 2019). Worst of all, when their feminine gestures fail to portray an authentic or true picture of women's diverse roles and contributions to change the world.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Stress has become an issue of great concern. According to the statistics, one out of four employees is affected by stress (Fong, 2019). Stress associated risks consequence financial losses, low performance, absenteeism, and errors at work (Seňová & Antošová, 2014).…”
Section: Introductionmentioning
confidence: 99%