Magazine Publishers Embracing New Media: Exploring their Capabilities and Decision Making Logic

Dynamic capabilities strategy for sustainability development in print media management

“…The subject of the research is Femina Group. The characteristic of the case is examined through segmentation and existing new media product service [1]. In this research, the researcher conducts both interview and document study towards the subject of the research in order to know the application of dynamic capability strategy based on sensing, seizing, and reconfiguring.…”

“…A boom in digital media development as the result of recent recession has become a call to print media industry [1]. The termination to publish printed edition by several magazines is not only caused by the fall of circulation, but also by inappropriate strategy and business model towards the development in digital era.…”

“…Innovation clearly has become the fundamental key for media industry and for publishers to keep on finding a new solution in print media business, marketing, website, smart phone, advertising and not the least in adjusting and managing their business. Whenever the pressure to improve profit and to maintain position in digital competition increases, innovation is assumed to be the way-out to keep moving forward [1].…”

“…Internet and digitalization have made a change in newspaper industry in a rapid speed [4]. In the last few decades, internet, mobile phone, and new reading gadget became the new challenge for magazine publishing industry and this seems keep going forward [1]. Giant media companies also publish their publication online or in any form which is internet accessible [3].…”

“…Throughout 17 goals, SDG 9 about inclusive and sustainable industrialization by focusing on technology, innovation, and sustainable infrastructure become the key pillar of development [5,6]. By understanding the challenges, this research also focus on how media in this rapid change of technology develop management by using dynamic capabilities strategy [1,7].…”