Mağara turizmini tercih eden turistleri motive eden faktörler: Aynalıgöl (Gilindire) mağarasına yönelik bir içerik analizi

Abstract

The aim of the study is to determine the factors motivating visitors who prefer cave tourism, which is an alternative kind of tourism. In the research, content analysis, which is one of the qualitative research methods, was preferred in order to find out the factors which motivate visitors. For visitors' comments, content analysis was applied to positive and negative 167 comments obtained from the most commonly-used travel website, tripadvisor.com. Data were analyzed through NVIVO11. While visitors' comments in the research findings were being classified under the categories of attractive factors that motivate visitors, natural beauty, health, gastronomy, adventure, history and story, demotivating factors were also determined such as, lack of advertisement and infrastructure problems.