“…However, despite the importance of impulsive shopping behavior, to date, the extant literature has only focused on general tourist shopping behavior. Most existing studies concentrate on (a) economic contribution of shopping generated from tourist spending (Chang, Yang, & Yu, ; Su, Min, Chen, & Swanger, ; Turner & Reisinger, ), (b) tourist shopping motivation and values (Choi, Law, & Heo, ; Correia, Kozak, & Kim, ; Geuens, Vantomme, & Brengman, ; Kim, Chung, Lee, & Preis, ; Lehto, Cai, O'Leary, & Huan, ), and (c) tourist shopping experience and satisfaction/loyalty (Sirakaya‐Turk et al, ; Wong & Law, ; Wong & Wan, ; Yüksel, ; Zhang et al, ). A review of the literature suggests that there is limited research examining the unique and prominent phenomenon of tourist impulsive shopping behavior.…”