Luxury shopping orientations of mainland Chinese tourists in Hong Kong

Abstract

Previous literature has focused on luxury tourism or luxury shopping, revealing that luxury-driven attitudes comprised unveiled reasons such as materialism, a desire for social status and the need to conform with others. Different outlets play different roles in the enactment of shopping attitudes, but even this has been scarcely researched within the context of tourism. This research combines these three areas of research in order to assess how materialism, the desire for status or to conform with others enact tourists’ intentions of buying luxuries while on holiday, within different outlets. A sample of 314 tourists in Hong Kong was used to test eight hypotheses, by means of an ordered probit model. The study’s findings enlighten the social nature of luxury tourists’ shopping behaviours, a nature that depends not only on what they buy but also largely on where they buy.

Scrutinizing Shopper and Retailer Perception on Shopping Destination Image

“…The importance of having a unique and favorable image for a destination is well documented in the literature (Correia et al, 2017;Tosun et al, 2007). The image of a destination is important due to its effects on consumer behavior in their selection of destination, in their comparison of expectations with experience related to the destination, and when they revisit and recommend the destination (Pike, 2002;Suhartanto, 2017;Zhang et al, 2014).…”

Luxury shopping tourism: views from Chinese post-1990s female tourists

“…The Chinese are "interdependent individuals"; individuals are defined by their relationship with others, which is different from the independent self of Western people (Hwang, 2000;Li & Lu, 2016). Hence, conform with others and gift-giving motivate Chinese tourists' intention to purchase luxury goods and services while on holiday (e.g., Correia et al, 2018;Hung, 2018). Unlike previous research, the present study links the idea of the interdependent Chinese self and considers luxury consumption as part of the "extended self" (Belk, 1988) to explore the deep meaning behind luxury consumption during overseas holidays.…”

“…Much of the existing research highlights that materialism, and the desire for status and to conform with others, motivate Chinese tourists' intention to purchase luxury goods and services while on holiday (e.g., Correia et al, 2018;Hung et al, 2018). Shopping has become an extremely important component of Chinese tourists' overseas holidays.…”

Modeling precursors of impulsive tourist shopping behavior: Evidence from long‐haul Chinese outbound tourists

“…Therefore, perceived low price may lead to more unplanned buying as the budget for unplanned items tend to increase (Tendai & Crispen, ). Meanwhile, tourism shopping researchers indicate that competitive price of similar products is one of the strongest motives that tourists tend to engage in excessive buying when they travel to an international shopping destination (Correia et al, ). There, the following hypothesis is proposed:H5b Perceived low product price is positively related to tourist impulsive urge.…”

“…However, despite the importance of impulsive shopping behavior, to date, the extant literature has only focused on general tourist shopping behavior. Most existing studies concentrate on (a) economic contribution of shopping generated from tourist spending (Chang, Yang, & Yu, ; Su, Min, Chen, & Swanger, ; Turner & Reisinger, ), (b) tourist shopping motivation and values (Choi, Law, & Heo, ; Correia, Kozak, & Kim, ; Geuens, Vantomme, & Brengman, ; Kim, Chung, Lee, & Preis, ; Lehto, Cai, O'Leary, & Huan, ), and (c) tourist shopping experience and satisfaction/loyalty (Sirakaya‐Turk et al, ; Wong & Law, ; Wong & Wan, ; Yüksel, ; Zhang et al, ). A review of the literature suggests that there is limited research examining the unique and prominent phenomenon of tourist impulsive shopping behavior.…”