The effect of Mg incorporation on structural and optical characteristics of rhombohedral Zn 2 GeO 4 doped with manganese was systematically studied, fixing the concentration of manganese at 2 atom %. The phosphors were prepared by a high-temperature solid-state-reaction technique. The structural properties were studied using X-ray diffraction ͑XRD͒ and optical properties were characterized by diffuse reflectance spectra ͑DRS͒, photoluminescent excitation ͑PLE͒, and photoluminescent ͑PL͒ emission spectra. The XRD and DRS analyses reveal that Mg can be successfully alloyed in Zn 1.96−1.96x Mg 1.96x GeO 4 :Mn 0.04 up to x = 0.30 and forms a solid solution. The PL emission was maximum when 5 atom % Zn was replaced with Mg in comparison to an Mg-free Zn 1.96 GeO 4 :Mn 0.04 sample. The mechanism of luminescence is identified as resonant transfer from a subbandgap state in the host to Mn 2+ . The PLE and DRS spectra of Zn 1.96−1.96x Mg 1.96x GeO 4 :Mn 0.04 ͑0 ഛ x ഛ 0.5͒ exhibited a blue shift with an increase in Mg concentration. The cell volume was found to be a monotonously increasing function of Mg concentration up to x = 0.25, beyond which it varied randomly.