Polycrystalline ferromagnetic Gd and GdAu films are built up of clusters, the atomic spins being exchange coupled. At low temperatures the clusters are coupled almost exclusively by magnetostatic forces. In this superferromagnetic state the usual large magnetic domains show up. At a critical temperature well below the Curie point the magnetic long‐range order is destroyed and the usual magnetic domains vanish. A short‐range order comprising several aligned neighbouring clusters, however, persists up to the Curie point. These short‐range aligned clusters form microdomains with an average diameter of 200 Å, the cluster diameter being in the order of the crystal size.