“…The gambling as consumption examined how the attractiveness of the game impact the demand (García and Rodríguez, 2007;Humphreys et al, 2013;Paul and Weinbach, 2013;Mao et al, 2014). From cognitive perspective, previous studies have examined how the possibility of dreaming impact the demand, which was often call as jackpot pool model (Cook and Clotfelter, 1993;Garrett and Sobel, 1999;Forrest et al, 2002) how the rollover induced the lottomania, an excessive demand for lottery (Beenstock and Haitovsky, 2001) and how the heuristics of representation impact the dynamic nature of gambling behavior (Mao et al, 2014) …”