The alkali-doped fullerides A3C60 are half-filled three-orbital Hubbard systems which exhibit an unconventional superconducting phase next to a Mott insulator. While the pairing is understood to arise from an effectively negative Hund coupling, the highly unusual Jahn-Teller metal near the Mott transition, featuring both localized and itinerant electrons, has not been understood. This property is consistently explained by a previously unrecognized phenomenon: the spontaneous transition of multiorbital systems with negative Hund coupling into an orbital-selective Mott state. This symmetry-broken state, which has no ordinary orbital moment, is characterized by an orbitaldependent two-body operator (the double occupancy) or an orbital-dependent kinetic energy, and may be regarded as a diagonal-order version of odd-frequency superconductivity. We propose that the recently discovered Jahn-Teller metal phase of RbxCs3−xC60 is an experimental realization of this novel state of matter.The appearance of long-range order by spontaneous symmetry breaking (SSB) is a fundamental and widely studied concept in physics. In condensed matter systems, the ordered state is typically characterized by an order parameter measuring the charge, magnetic moment, orbital angular momentum, or the pair amplitude in a superconductor. There may however exist more complex types of ordering phenomena. Here we demonstrate that in a certain class of multi-orbital systems one observes an orbital symmetry breaking into a state without conventional order parameter, but with an orbital-dependent double occupancy (a composite order parameter) and an orbital-dependent kinetic energy. The resulting ordered phase is a spontaneous orbital-selective Mott (SOSM) state, in which itinerant and localized electrons coexist. As this state combines properties of the metal (connected to the weak-interaction limit) and Mott insulator (connected to the strong-interaction limit) it cannot be detected by perturbative methods from either limits, and its study requires the use of sophisticated techniques. The ordering phenomenon can be discussed in terms of a symmetry-breaking field or order parameter with odd time (frequency) dependence, and is hence related to the concept of odd-frequency superconductivity [1-4].We will argue that this unconventional SOSM state is realized in alkali-doped fullerides [5][6][7][8][9][10][11][12][13], which are promising candidates for diagonal odd-frequency orders. Several compounds in this class of materials can be regarded as strongly correlated systems since a Mott transition occurs as a function of pressure. In the case of an fcc lattice [12], the Mott insulator stays paramagnetic in a wide range of temperature due to geometrical frustration, while it is antiferromagnetically ordered in the case of a bcc lattice, which is bipartite [11]. With increasing pressure, the system turns into a paramagnetic metal and is unstable to superconductivity below a maximum T c ≃ 38 K [11]. Recently, a so-called Jahn-Teller metal (JTM) state has bee...