Logistics Service Providers in Morocco: A Study of the offer's suitability for local demand

Azzouz, Khaoula; Arif, Jabir; Badr, Benboubker Mohamed

doi:10.1109/gol49479.2020.9314723

Cited by 2 publications

(4 citation statements)

References 16 publications

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“…The first modern retailer opened its doors only in 1990 in Rabat, the capital city, and there were just 47 others by 2011 and 75 by 2017 (Amine and Lazzaoui, 2011;Boulaksil et al, 2019). In the third sector, service businesses in Morocco provide intangible products in insurance, education, logistics and tourism, to mention a few (Khaoula et al, 2020). Khaoula et al (2020) add that this sector is the essence of Morocco's productivity fabric because of its major contribution to the total value added to the country's GDP.…”

Section: Moroccan Contextmentioning

confidence: 99%

“…, 2019). In the third sector, service businesses in Morocco provide intangible products in insurance, education, logistics and tourism, to mention a few (Khaoula et al. , 2020).…”

Section: Moroccan Contextmentioning

confidence: 99%

“…, 2020). Khaoula et al. (2020) add that this sector is the essence of Morocco's productivity fabric because of its major contribution to the total value added to the country's GDP.…”

Section: Moroccan Contextmentioning

confidence: 99%

“…In the third sector, service businesses in Morocco provide intangible products in insurance, education, logistics and tourism, to mention a few (Khaoula et al, 2020). Khaoula et al, (2020) add that this sector is the essence of Morocco's productivity fabric because of its major contribution to total value added to the country's GDP. The World Bank (2021a) approximates this to be in the region of US$54 billion.…”

Section: The Moroccan Contextmentioning

confidence: 99%

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Strategy creation behaviour and “last gasp” digitalization as predictors of sales performance and cash flow

Onjewu,

Nyuur,

Paul

et al. 2023

IJEBR

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PurposeAlthough recent literature has examined diverse measures adopted by SMEs to navigate the COVID-19 turbulence, there is a shortage of evidence on how crisis-time strategy creation behaviour and digitalization activities increase (1) sales and (2) cash flow. Thus, predicated on a novel strategy creation perspective, this inquiry aims to investigate the crisis behaviour, sales and cash flow performance of 528 SMEs in Morocco.Design/methodology/approachNovel links between (1) aggregate wage cuts, (2) variable operating hours, (3) deferred payment to suppliers, (4) deferred payment to tax authorities and (5) sales performance are developed and tested. A further link between sales performance and cash flow is also examined and the analysis is conducted using a non-linear structural equation modelling technique.FindingsWhile there is a significant association between strategy creation behaviours and sales performance, only variable operating hours have a positive effect. Also, sales performance increases cash flow and this relationship is substantially strengthened by e-commerce digitalization and innovation.Originality/valueTheoretically, to the best of the authors’ knowledge, this is one of the first inquiries to espouse the strategy creation view to explain SMEs' crisis-time behaviour and digitalization. For practical purposes, to supplement Moroccan SMEs' propensity to seek tax deferrals, it is argued that debt and equity support measures are also needed to boost sales performance and cash flow.

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Section: Moroccan Contextmentioning

confidence: 99%

“…, 2019). In the third sector, service businesses in Morocco provide intangible products in insurance, education, logistics and tourism, to mention a few (Khaoula et al. , 2020).…”

Section: Moroccan Contextmentioning

confidence: 99%

“…, 2020). Khaoula et al. (2020) add that this sector is the essence of Morocco's productivity fabric because of its major contribution to the total value added to the country's GDP.…”

Section: Moroccan Contextmentioning

confidence: 99%

Section: The Moroccan Contextmentioning

confidence: 99%

See 2 more Smart Citations