Strategy creation behaviour and “last gasp” digitalization as predictors of sales performance and cash flow
Adah-Kole Emmanuel Onjewu,
Richard B. Nyuur,
Salima Paul
et al.
Abstract:PurposeAlthough recent literature has examined diverse measures adopted by SMEs to navigate the COVID-19 turbulence, there is a shortage of evidence on how crisis-time strategy creation behaviour and digitalization activities increase (1) sales and (2) cash flow. Thus, predicated on a novel strategy creation perspective, this inquiry aims to investigate the crisis behaviour, sales and cash flow performance of 528 SMEs in Morocco.Design/methodology/approachNovel links between (1) aggregate wage cuts, (2) variab… Show more
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