Locating Intermediality: Socialization by Communication and Consumption in the Popular Cultural Third Places of the Music Club and Football Stadium

Abstract

Based on two different case studies in the realm of popular culture, my contribution will clarify the mechanisms involved in the (symbolic) production and consumption of space. The music club and the soccer stadium function much in the same way, as interfaces between producers and consumers of places, prompting "pro-sumption of space" (Raumprosumenten). A loss of function in such "third places" cannot be linked to the transition from informal cellar clubs to (soberly designed) regional discos outside the city-or from the national-league stadium to the World Cup arena (also outside the city). Nor can it be attributed to the mediatization of these spaces by technology. On the contrary, we find an exponentiation of what third places had always already been, spaces of "intermediality" (between work and leisure, between seriousness and play, between young people and adults). In the World Cup stadium, unique events, experiences and communicative propensities are produced in a highly consistent manner by means of communication on different levels in series. In such cases, the spectators in the stadium, just like visitors to music clubs, rarely behave as passive consumers of what is staged, yet both groups contribute by their presence and symbolic activity to the success of such productions in the stadium and the club.

Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space

“…These media range from "front-end" promotion, ambient and convenience services, all the way to shopping assistance or services for customers and management help for staff. The reference model here is that of "recency", empirically supported by studies showing that about 70% of purchase decisions are spontaneous while the person is at the shelf [10] ( Fig. 2.6).…”

“…Flagship stores, brand museums and exhibitions use media and architecture, as well as scenography, in a similar way to build a dialogue with an audience -both externally and internally. In this respect, the store becomes a place of communication, media production, and symbols -including itself -and of intermediality in general [10] (Fig. 2.11).…”

“…While the cost of installing and maintaining them is relatively high, the number of screens that are linked to a network is relatively small. Revenue objectives are nevertheless met by installing such e-boards at high-impact locations with extremely large audiences, and they are particularly suitable for campaigns targeted at the general public and offering a competitive CPT 10 ( Fig. 2.5).…”

Traveling the Third Place: Conferences as Third Places

“…However, there is support for the use of the term third place as a referent to the use of place and that use’s significance to attendees, rather than the designated purpose of the structure in which people are gathering. Libraries [Audunson, 2005; Harris, 2007], museums [Tate, 2012], sports stadiums [Jacke, 2009], festivals [Hawkins & Ryan, 2013], bookstores [Spector, 2005], grocery stores [Palley, 2012], restaurants [Rosenbaum, 2006], farmers’ markets [Tiemann, 2008], “virtual” environments [Cull, 2012; Ducheneaut, Moore, & Nickell, 2007; Rao, 2008; Steinkuehler & Williams, 2006], “hybrid spaces” [Rosenbaum, Sweeney, & Windhorst, 2009], and homes [Purnell, 2015] have all been explored as third places. Each of these spaces are the center of the communities that are created.…”

Untitled

“…Antonowicz, Kossakowski, Szlendak 2011 i 2012a; Giulianotti 2005Giulianotti i 2011Moor 2007). Badacze koncentrują się przy tym na ekonomicznych konsekwencjach inwestycji stadionowych dla miast te inwestycje przeprowadzających (Ahlfeldt, Maenning 2010), na roli architektów stadionów w projektowaniu przestrzeni metropolitarnych jako konkurencyjnych miast kreatywnych (Horne 2012), a także na powiązaniach między kulturą konsumpcji jako dominującą "formą" społeczną Zachodu a kształtowaniem wewnętrznej przestrzeni stadionu (Jacke 2009;Penn 2008). Na gruncie polskiej nauki wyróżnić należy dwa duże projekty badawcze, w ramach których analizowano przestrzeń stadionów pod kątem potrzeb i oczekiwań polskiej opinii publicznej (Giza 2012; Burszta, Czubaj 2011).…”