Local Media and Political Practices: Notes for Addressing Mediatization

Abstract

The major issue underpinning this research paper is how to address the fundamental question concerning media, that is, to what extent and how media permeate contemporary society and culture. In this context, we aim to put forward a methodological proposal on how to account for mediatization. This concept emphasizes the networks connecting media actors with actors in the most diverse social spheres. These networks are important given that they comprise the arena in which meaning is constructed. Although in recent years this concept has been very helpful in order to understand theoretically the key role played by media in the process of social and cultural change, there are not many methodological proposals based on it, and some of the existent ones are defined from deterministic macroapproaches, indifferent to the developments of the constructivist paradigm. On the basis of a methodological qualitative design that seeks to reconstruct and analyze the interactions

Mediation, Remediation, and Commercialization of Indonesian Identity in Sneakers Advertising

“…Therefore, it can be challenging to distinguish between aspects that are a part of the mediatization process and those that are not. He states that the meta-processes of globalization, individualization, mediatization, and commercialization may have long-term effects on democracy, society, culture, politics, and other aspects of daily life (Rusconi & Roldán, 2021). Indeed, meso-level research is essential to counterbalance the macro-level approaches to mediatization that have been extensively established.…”

“…This means that the theoretical and methodological frameworks we need to develop to comprehend mediatization should take into account ideas like interaction, network, scene, flow, the definition of the situation, and production conditions, that is, ideas that refer to connections. As a result, we are compelled to turn our attention to the communication aspect (Rusconi & Roldán, 2021).…”