Local Films as an Effort to Optimize Character Education

Abstract

Phenomenon is very clear now that millennial children hunt a lot of films in theaters. Not only as a lifestyle, but also as a necessity. While the reality in the Indonesian film industry is found the fact that more and more western films from Hollywood, Korean films, Indian films, and others. So the local film is worth educating to have a lot of work on. The Indonesian government must encourage film producers to fill cinemas with local films. Like the three films titled "Turah", "Jack" and "Yo wis Ben" whose local characters are strong. Films by raising the culture of Central Java and East Java and the film in Javanese or Regional languages. In line with the roadmap making Indonesia 4.0, which was launched by the Minister of Industry of Indonesia in April 2018, which demands the collaboration of all institutions and institutions to deal with Indonesia 4.0 era. One of them is encouraging the optimization of educational institutions to prepare technologybased education and human resources. Also hopes that education will still instill the character of the nation's generation If the education mapping is directed towards this matter, the role of producers in educating generations through local films is demanded. Millenials will indirectly learn a lot about ethics, culture and attitudes through film. Do not stop there, the presence of local figures or players also need to be reproduced in the film industry in Indonesia. The research question is how to optimize character education through local films as an effort to instill local ethics and culture for millennials. The research method is a case study by taking three local films in Javanese language and collecting data through interviews. The result is that Local Film plays an important role in efforts to improve character education for millennials. They love local language and cultured ethics more after watching the three films.