“…Home bias refers to the phenomenon that investors have a strong preference for local assets and services (Coval & Moskowitz, 1999, 2001). A burgeoning literature has demonstrated that home bias affects choices on which equity to hold (Huberman, 2001; Lütje & Menkhoff, 2007), what message to post (Huang, Qiu, & Wu, 2016), which analyst to trust (Jia, Wang, & Xiong, 2017), which firm to acquire (Jiang, Qian, & Yonker, 2019), and the risk sharing between foreign and domestic investors (Lau, Ng, & Zhang, 2010). In this paper, we put forward that home bias also exists when investors pick what stories to read.…”