Lobbyists and Their Stories: Classic PR Practitioner Role Models as Functions of Burkean Human Motivations

Terry, Valerie

doi:10.1207/s1532754xjprr1303_3

Cited by 14 publications

(10 citation statements)

References 24 publications

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“…Thus, a wide range of research focuses on PR planning, campaign analysis and evaluation. Significant work has also been conducted on the operational roles of practitioners as communications technicians, with a tactical focus on execution (for example, writing press releases, selling news stories in to journalists, compiling research data), and communications managers, who have a more strategic perspective of communication (for example, developing and implementing policy in light of organizational objectives, analysing external factors and interpreting them in light of the organization's objective) (Berkowitz and Hristodoulakis, 1999;Broom and Dozier, 1986;Grunig et al, 2002;Kelleher, 2001;Pasadeos et al, 1999;Terry, 2001;Vasquez and Taylor, 2001).…”

Section: Assumption 1: the Organizational Context Is The Most Important One For The Study Of Prmentioning

confidence: 99%

Defining the ‘object’ of public relations research: A new starting point

Edwards

2012

Public Relations Inquiry

120

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In this article I consider the importance of paradigmatic variety in the scholarly field of public relations. I reflect on the role that both conflict and cooperation between different paradigms play in the development of academic fields, and review definitions of public relations to examine the extent to which both are present in public relations scholarship. Based on this discussion, I consider the assumptions that underpin existing approaches to public relations in order to reveal the ways in which they are connected, as well as differentiated, along a series of continua. I conclude by proposing a new definition of public relations, as flow rather than organizational function, that can accommodate the range of research encompassed by these continua, thereby facilitating greater unity, inclusivity and, I would hope, dialogue in the field.

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Section: Assumption 1: the Organizational Context Is The Most Important One For The Study Of Prmentioning

confidence: 99%

Defining the ‘object’ of public relations research: A new starting point

Edwards

2012

Public Relations Inquiry

120

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“…These findings and recommendations are largely mirrored in the literature on strategic communication (e.g. Haug & Koppang, 1997;Kugler, 2004;Mack, 2005;McGrath, 2005aMcGrath, , 2005bMcGrath, , 2006Terry, 2001;Vining, Shapiro, & Borges, 2005). In addition, this literature typically gives advice about how lobbying professionals should conduct their work.…”

Section: Lobby Theorymentioning

confidence: 79%

When lobbying backfires: balancing lobby efforts with insights from stakeholder theory

Ihlen

Berntzen

2007

Journal of Communication Management

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Purpose: This paper seeks to improve upon lobby theory by learning from a failed lobby campaign in which the lobbyist managed to annoy and anger key constituencies. Design/methodology/approach: A qualitative case study was conducted on attempts made by the Norwegian oil industry in 2002-2004 to achieve a tax amendment. Qualitative interviews were carried out with oil industry representatives, two former ministers, political advisors, and members of parliament, and with journalists who had followed the campaign. Findings: The main argument being put forward in this paper is that lobbyists should use insights from stakeholder theory. Research limitations/implications: This is a single-case study and it is difficult to generalise its findings. This invites more research. Practical implications: Combining lobby theory with an approach suggested by stakeholder theory might temper single-minded advocacy that is too preoccupied with getting immediate political results, and help organizations to remember that it is important to develop good long-term relations with stakeholders.

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“…In a similar vein, an experienced Irish lobbyist advises that an essential step in a successful lobbying campaign is to 'dramatise the issue' (Tierney, 2002, p. 14). While we have the beginnings of a literature in this area (Hansford and Smalley, 2004;Heugens, 2002;Kiel and Nownes, 1994;Polletta, 2006;Terry, 2001), much work remains to be done in the production of a typology of lobbying stories, how they can be crafted and communicated, and their effectiveness.…”

Section: Much Of the Work Citingmentioning

confidence: 99%

Lester Milbrath’s The Washington Lobbyists, 50 Years On: An Enduring Legacy

McGrath

2017

Political Studies Review

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Published in 1963, Lester Milbrath's The Washington Lobbyists has become indispensable for understanding how lobbying operates and the societal benefits it brings. Milbrath there presented the first detailed survey of lobbying activities, and his findings have been generally affirmed by a range of later studies, although his conviction that lobbying was an essentially benign force which exerted relatively little impact on policy has been more contested. Milbrath's theoretical model of lobbying as a communication process has enduring value to scholars and practitioners alike, and the definition of lobbying which he formulated continues to be useful. This article seeks explicitly to celebrate Milbrath's outstanding research on lobbyists, more than 50 years after his book was published, and highlights some elements of Milbrath's work which have not yet been fully explored by scholars. Political Studies Review Washington Lobbyists as a 'pioneering study'; Rosenthal (2001, p. 17) calls it 'one of the seminal studies' in the field; and Tichenor and Harris (2005, p. 252) include it as one of a few works which 'transformed interest group studies'. Continuity and Change in Washington Lobbying Whether Milbrath's analysis of lobbying in the late 1950s remains relevant to today's scholars and practitioners is a reasonable question (indeed, one raised by this journal's anonymous reviewers). Some argue, for instance, that Milbrath's is an unrealistic and overly benign view

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Lobbyists and Their Stories: Classic PR Practitioner Role Models as Functions of Burkean Human Motivations

Cited by 14 publications

References 24 publications

Defining the ‘object’ of public relations research: A new starting point

Defining the ‘object’ of public relations research: A new starting point

When lobbying backfires: balancing lobby efforts with insights from stakeholder theory

Lester Milbrath’s The Washington Lobbyists, 50 Years On: An Enduring Legacy

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